Mobile Marketing: What to Watch in 2017

mobile marketing

Mobile marketing has had an enormous impact on how brands interact with marketers in 2016.

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Coupon Codes Add Cheer to Holiday Campaigns

coupon codes

Coupon codes are a very handy tool to attract new and repeat customers.

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Deep Discounts or Everyday Low Prices: Which Strategy do Consumers Prefer?

special offer

by Yasen Dimitrov If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In […]

3 Coupon Strategies For Small Business Owners


To celebrate its 20th anniversary, Amazon recently held Amazon Prime Day. Although it was promised to be bigger than Black Friday, many consumers were underwhelmed by the deals.

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Retiring Traditional Coupon Barcodes


Retailers should be preparing themselves for the retirement of UPC Prefix 5 barcodes from manufacturer coupons.

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4 Ways to Add Coupons to Your Marketing Strategy

Coupons and Marketing Strategies

As a consumer, there is a big chance that you have used a coupon to make a purchase in a store. As a small business retailer, you may not have used coupons in your business due to fear of underselling your value.

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Coupon Redemption Rises

Consumers like to receive products for free, and if that isn’t possible, they like to get them for next to nothing. Coupon clipping provides an appreciated source of savings for consumers. “Marketers distributed 332 billion coupons for packaged goods in 2010, the largest quantity ever recorded in the U.S.,” according to NCH Marketing Services. Many […]

Coupon Marketing Strategy

Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the […]

Successful Coupon Marketing

coupon marketing

Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.

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Coupon Use Rises in Early 2011

Coupon Offers

Inmar’s latest report highlights that coupon redemption was up 4 percent in the second quarter compared with the same period in 2010.

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