Coupon Redemption Rises

Consumers like to receive products for free, and if that isn’t possible, they like to get them for next to nothing. Coupon clipping provides an appreciated source of savings for consumers. “Marketers distributed 332 billion coupons for packaged goods in 2010, the largest quantity ever recorded in the U.S.,” according to NCH Marketing Services. Many [...]

Coupon Marketing Strategy

Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the [...]

Successful Coupon Marketing

Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.

Coupon Use Rises in Early 2011

Inmar’s latest report highlights that coupon redemption was up 4 percent in the second quarter compared with the same period in 2010.

Keeping Up to Date on Retailer Rebates

Although Aberdeen Group received positive feedback on rebate usage from retailers, a debate still exists over the value of rebates.

Coupons Catch Customers But Retailers Must Be Cautious

Coupons can save consumers some serious cash; however, retailers want to be cautious not to give the store away.

Local Coupon Giant Valpak Adds Mobile App for Shoppers

Realizing consumers are embracing technology in a big way, coupon company goes after their mobile devices.

Citing Rising Popularity, Groupon in Talks to Add a Cash Register Button

As the “Daily Deal” market continues to expand, Groupon is taking steps now to stay at the head of the retailing pack.

Retailers Warned of Counterfeit Coupons

The Frito-Lay company has issued a warning to store owners nationwide about a real-looking Doritos coupon that is defrauding innocent shopkeepers. The fraudulent coupon for up to $5 off is being circulated online, and the company is working hard to track down the source. For the whole story, and a look at both the fake [...]

Group Coupons: Profit Opportunity or Another Expense?

A new trend in the retail business has owners wondering whether they should jump in: Group Coupons. The idea is an e-mail subscriber based system of offering deep discounts on a product to consumers only if enough people purchase the coupon. But according to a recent business blog, “The group coupon value to the consumer [...]

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