Summer Discount Promotion a Success for Local Yuma, AZ Retailers

Summer is traditionally the slowest period of the year for many independent retailers. To combat that problem, last year some local merchants in the Yuma, Arizona area came up with the “$20 on the 20th” campaign.

Shoppers Want Coupons

Independent retailers know more than anyone that consumers are demanding more and more value before they lay out their dollars for merchandise. But according to Livonia, MI based RedPlum (www.redplum.com), a coupon provider, demand for printed coupons increased greatly from 2009 to 2010. It says that secure coupon prints from its website increased six fold, [...]

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