Building In-Store Loyalty Online

How to Build a Loyal Customer Following

Building customer loyalty is essential for brick and mortar merchants, and today that requires online customer appreciation. Not only will this encourage engagement on your social networks, but it also will keep your brand top-of-mind when your customers decide where to shop. Your independent business will thrive as long as you address online comments and questions as attentively as you would in your retail store. Here are four tips to help you do just that.




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How To Make First Time Buyers Lifelong Customers

How To Make First Time Buyers Lifelong Customers

Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site.




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Payment Solutions Increase Customer Loyalty and Sales

Payment Solutions Increase Customer Loyalty and Sales

Retail payment solutions can and should be optimized to the needs of each individual business. Todd Robinson, VP of Marketing for North American Bancard, a full service payment solutions provider, recently spoke with Independent Retailer magazine about the range of small business payment products such as credit, debit, EBT, and gift and loyalty cards, available to help indie retailers support and grow their businesses.




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Increase Visitor Engagement and Drive Sales

Increase Visitor Engagement and Drive Sales

All ecommerce storeowners want to increase sales conversion rates, and there are many ways to achieve this goal. However, a critical and somewhat overlooked element of the process is visitor engagement. Without higher engagement from visitors, it is going to be difficult to satisfy the need for higher website conversion. Visitor engagement is what ultimately starts the conversion process.




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How to Build a Loyal Customer Following

How to Build a Loyal Customer Following

Top retailers often share several common traits, including a variety of offerings, type of customer and amount of space. That is why it is important for all retailers to find ways to stand out from the competition. When it comes to choosing which products to carry and how much inventory to stock, retailers need to have a pulse on their customers’ needs, maybe even before their customers know what they need.




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Infographic: 3 Reasons Loyalty Programs Grow Your Business

Fivestars: 3 Reasons Loyalty Programs Grow Your Business

Customer loyalty marketing is crucial to driving sales for independent retailers, even more so than acquiring new business, according to new research by FiveStars.




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5 Ways to Supercharge Customer Loyalty

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It has been said that customer acquisition is an investment, but profitability is built on customer retention. In other words, profits are higher when selling to consumers who have purchased from you before. Building customer loyalty, however, is not as easy as it used to be. The Internet, with its ability to deliver similar products […]



Free Educational Webinar Series for Independent Retailers

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Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail.  Twelve online classes taught by retail industry experts will be available both live and on demand through August 31. Retailers are invited to attend to learn how to grow their businesses. For the […]



3 Steps to DIY Marketing Automation

By Christophe Primault, CEO of CloudWork.com Marketing automation is a highly prized ideal in retail, for both online and brick-and-mortar stores. Retailers can increase sales by having a complete customer history in front of them when a shopper walks in their door or visits their website. Marketing automation serves two purposes. It reduces the repetitive […]



Improved Swipely Helps Independents Grow Their Businesses

Swipely credit card, analytics, loyalty program

Powerful technology enables local merchants to accept credit card payments, and understand and retain customers.




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