Loyalty Sells

To keep repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers [...]

Connecting to Sell

Although the holiday planning phase has moved well into the holiday selling phase, retailers are still looking for different ways to reach consumers and drive last minute sales. While store owners typically look to appeal to traditional holiday emotions such as family, community and giving, Motista, a marketing survey organization, has released data from an [...]

Coupon Marketing Strategy

Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the [...]

Creating Customer Loyalty

A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an existing one. Despite that, it seems the majority of marketing campaigns are centered on reaching prospects and converting them into paying customers, rather than maintaining relationships with existing brand [...]

Valuing Customer Retention

When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey.