Holiday Sales Require Deeper Customer Connections

Deeper connections with consumers can help drive higher levels of purchase intent, response rates, online engagement and advocacy.

Adding Digital to Gifting

Gift cards continue to be a popular item for consumers. In 2009, Javelin Strategy & Research reported that 61 percent of U.S. consumers used gift or prepaid cards for purchases, and that number is only expected to grow. As more families connect via digital means such as email and social networks, the traditional plastic card, [...]

Retailers Starting To Embrace Social Media

A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it.

Is Your Store “Customer Friendly”?

An analysis from Retail Customer Experience.com has taken a close look at how customers perceive retail outlets, and the findings are surprising. In the study, it’s noted that something as simple as an end-cap with corners can trigger an ancient avoidance-response system within people, whose brain sees sharp corners as a danger, and turn away. [...]

10 Management Tips

Sir Terry Leahy, CEO of Tesco, Britain’s largest supermarket chain, offered ten management lessons, recently at the National Retail Federation’s (NRF) Annual Conference in New York. They are: Find the truth. Don’t just rely on research or past experience. Find out where your company stands now by talking directly to the customer. They will be [...]