eCommerce and Security—Are You Safe?

14May13_MA-2

Small business owners are 100 percent responsible for their customers' personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much about the personal information of your customers as it is about their credit cards. At the end of the ... [Read more]

Six Strategies to Make Your Website a Shopper Magnet

webstrat

By Pam Neely In the online world, your sales competition is just a click away. What's worse is that your shopper is impatient, and you have but seven seconds to convince him or her that your website is different from all the rest. Despite these challenges, there are several simple things you can do to convey your store's brand and attract customers. The following six strategies will help ensure ... [Read more]

Increase Your Business With Product Search Marketing

By Liam Supple, product marketing manager at SingleFeed Comparison shopping engines (CSEs), like Google Shopping, Shopzilla, NexTag and Bing, are filled with millions of potential customers who are looking for the product they want. As an online merchant who sells physical products, you can use your product data to increase the number of customers visiting your website by listing your products ... [Read more]

How Brick-and-Mortars Can Survive the Digital Landscape

Music, movies, even encyclopedias are all industries that have been disrupted by advances in technology, and retail is joining this group. It doesn’t have to be as bad as it was for Britannica, says Steve Wellen, VP of Client Services at Domo, a cloud-based executive management platform that offers real-time access to business information. To guide retailers on the new digital path, Domo looks ... [Read more]

Is Outsourcing Order Fulfillment Right for You?

outsourcing order fulfillment

When it comes to outsourcing order fulfillment, independent retailers must determine on an individual basis what form of order fulfillment best suits their business needs. If you choose to work with a fulfillment house, it should be intimately familiar with your business to serve you properly. Bob Boylan, president of xpertfulfillment.com, explains: “A good fulfillment company is going to take ... [Read more]

Protect Your Business from Cyber Crime

protection

Small business owners might think they are flying under the radar of cyber criminals, but, unfortunately, no one is immune to computer attacks. Cyber criminals are trying to get data such as financial records, computer logins and passwords. They also use small business owners’ computers as jumping off points for additional attacks so the virus can't be traced back to them. Here is a look at some ... [Read more]

2012 Holiday Shopping Trends Revealed

chase Holiday Pulse

The 2012 holiday season marked another strong period for eCommerce retail as consumers continued to shop online in ever-increasing numbers.  Chase Holiday Pulse reveals a year-to-date, year-over-year sales growth of 15.2 percent, consistent with most industry predictions. For the season overall, October 29 to December 25, transaction growth was up 24.3 percent year-over-year, while average ticket ... [Read more]

Traffic and Conversion Important for All Retailers

mark ryski, founder and CEO, HeadCount

by Mark Ryski, founder and CEO of HeadCount Thoughtful retailers of every size across every category are starting to measure traffic and conversion rates in their stores to manage their businesses better by selling more and spending less. To determine if you are making all the sales you can, you must start with traffic. Knowing how many visitors come to your store is one of the most basic and ... [Read more]

Successful eCommerce Starts with Robust CMS

Optimize Your Web Business

eCommerce is expanding at a faster rate than traditional retail, and that trend will only grow stronger as consumers continue online migration with a flood of new Web devices. Internet merchants need to make the customer experience a top priority in order to stand out from the crowd. That means providing a comprehensive, 360-degree online shopping experience, according to Mike O’Connor, ... [Read more]

How to Offer Free Shipping All Year Long

Free shipping is a perk that online shoppers have come to love and expect, not just during the holiday season but all year long. Here are some tips from industry experts on how online retailers can offer free shipping throughout the coming year and not break their bottom lines. Vendio’s Harry Hirschman, VP, Marketing, Sales and Customer Service, says: “Even if you are unable to offer free ... [Read more]