Why Retailers Need to Integrate into Mobile

Why Retailers Need to Integrate into Mobile

By Eric Leuenberger ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer. Driven by the desire ... [Read more]

Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to ... [Read more]

How to Be Smarter About Order Fulfillment

How to Be Smarter About Order Fulfillment

By Jim Dechow As the ecommerce industry continues to grow and innovate, consumers’ expectations become harder for online retailers to meet. Programs such as Amazon Prime have increased the demand for fast and inexpensive shipping. In fact, during the 2013 holiday season, Amazon.com reported it shipped enough items with Prime to deliver at least one gift to every household in America. That’s a ... [Read more]

Win on Amazon with Repricing

Win on Amazon with Repricing

By Gina DeFrank Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace. But along with this tremendous opportunity comes a lot of competition. Factors such as ... [Read more]

Avoid Summer Selling Blues

Avoid Summer Selling Blues

By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place now that can be fine-tuned, or amped up to help maintain or even increase summertime revenues. Your current ecommerce platform should have ways to address most, if not all of the following items, quickly and without the need ... [Read more]

What Does Ecommerce Mean For You?

How to Brand Your Website

By Paula Rosenblum Having a website is imperative for every retailer, including independent brick & mortars. At minimum, potential customers should be able to find you through a search, get a sense of who you are and what type of merchandise you carry, and find your locations and hours.  For many there is also additional money to be made in selling products online. By looking at how the best ... [Read more]

Characteristics of Good Product Pages

Characteristics of Good Product Pages

By Eric Leuenberger The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds. What might take one ... [Read more]

10 Key Questions to Ask During an Ecommerce Platform RFP

10 Key Questions to Ask During an Ecommerce Platform RFP

By Rick Chavie A strong ecommerce presence is an essential prerequisite for survival in today’s hyper-connected marketplace. Transitioning to a new platform can be expensive and time-consuming, and success hinges on your ability to effectively address several key points. To help guide the process, here are ten key questions to ask during the ecommerce platform request for proposal (RFP) ... [Read more]

Affiliate Marketing: A Key Part of Promoting Your Business

Affiliate Marketing: A Key Part of Promoting Your Business

By Michael Auger Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website. Traditional advertising methods like pay per ... [Read more]

3 Most Important Pages on Ecommerce Sites

3 Most Important Pages on Ecommerce Sites

By Eric Leuenberger To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion. Each and every website layer must operate as a single cohesive unit. Store owners may wonder where to focus improvement efforts, or what objectives to target first in ... [Read more]