Shoppers Prefer Gift Cards

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

By Render Dahiya There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. Shocked? Don’t be ... [Read more]

Words That Make And Lose Money on Your Ecommerce Site

Sales

By Eric Leuenberger Crafting a marketing strategy that works to generate sales is not an easy feat. However, it can become easier when taking into consideration some tried and true psychological factors that have been proven to persuade consumers to take action. One of those psychological factors is the power of words. When used correctly, words have the ability to convince a customer to take ... [Read more]

Marketplaces To Make You Money

Marketplaces To Make You Money

By Rachel Miller It’s an exciting time to be an online retailer, especially because new third-party marketplaces are cropping up regularly in the evolving e-commerce landscape. The global success of Amazon and eBay has led to an explosion of marketplaces from newer players that provide retailers with opportunities to grow their online sales, both domestically and internationally. While the ... [Read more]

Take Inventory of Your Ecommerce Provider

Best Practices in Ecommerce Navigation

All online business owners use some type of ecommerce “provider,” whether as simple as a PayPal Buy Now button or as complex as an integrated Point of Sale/ ecommerce software combination. This month, let’s take a look at two leading edge features and why these are important to online business owners. If your current ecommerce provider isn’t offering features similar to the ones below, it ... [Read more]

Infographic: Navigating Ecommerce Channels

Navigating Ecommerce Channels

For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the ... [Read more]

Why Retailers Need to Integrate into Mobile

Why Retailers Need to Integrate into Mobile

By Eric Leuenberger ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer. Driven by the desire ... [Read more]

Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to ... [Read more]

How to Be Smarter About Order Fulfillment

How to Be Smarter About Order Fulfillment

By Jim Dechow As the ecommerce industry continues to grow and innovate, consumers’ expectations become harder for online retailers to meet. Programs such as Amazon Prime have increased the demand for fast and inexpensive shipping. In fact, during the 2013 holiday season, Amazon.com reported it shipped enough items with Prime to deliver at least one gift to every household in America. That’s a ... [Read more]

Win on Amazon with Repricing

Win on Amazon with Repricing

By Gina DeFrank Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace. But along with this tremendous opportunity comes a lot of competition. Factors such as ... [Read more]

Avoid Summer Selling Blues

Avoid Summer Selling Blues

By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place now that can be fine-tuned, or amped up to help maintain or even increase summertime revenues. Your current ecommerce platform should have ways to address most, if not all of the following items, quickly and without the need ... [Read more]