Open Source vs. Hosted Shopping Cart Solutions

Shopping Cart Solutions

Owners of ecommerce businesses have many options when it comes to choosing a platform for selling their products. Options include hosted solutions, open-source and custom solutions. [Read more]

How to Use Gifting to Drive E-Commerce Business and Customer Acquisition

Gifting to Drive E-Commerce Business

Winning and retaining customers is the cornerstone of success in the hyper-competitive and rapidly evolving world of e-commerce. It’s also the most expensive and challenging aspect. [Read more]

How Small Businesses Can Easily Use Innovations in Ecommerce to Grow

Mobile e-commerce

With increasing competition from online stores and the opportunity to participate in the projected $1 trillion online ecommerce market, it is vital for owners of traditional brick-and-mortar stores to expand their digital reach. Small businesses that ignore this trend will quickly lose market share to bigger competitors. [Read more]

Shoppers Prefer Gift Cards

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. [Read more]

Words That Make And Lose Money on Your Ecommerce Site

Sales

Crafting a marketing strategy that works to generate sales is not an easy feat. However, it can become easier when taking into consideration some tried and true psychological factors that have been proven to persuade consumers to take action. One of those psychological factors is the power of words. [Read more]

Marketplaces To Make You Money

Marketplaces To Make You Money

It’s an exciting time to be an online retailer, especially because new third-party marketplaces are cropping up regularly in the evolving e-commerce landscape. The global success of Amazon and eBay has led to an explosion of marketplaces from newer players that provide retailers with opportunities to grow their online sales, both domestically and internationally. While the addition of marketplaces provides more revenue opportunities, it can be a challenge for retailers to determine which options make the most sense for their products. [Read more]

Take Inventory of Your Ecommerce Provider

Best Practices in Ecommerce Navigation

All online business owners use some type of ecommerce “provider,” whether as simple as a PayPal Buy Now button or as complex as an integrated Point of Sale/ ecommerce software combination. This month, let’s take a look at two leading edge features and why these are important to online business owners. If your current ecommerce provider isn’t offering features similar to the ones below, it could be time to evaluate other ecommerce options for your business. [Read more]

Infographic: Navigating Ecommerce Channels

Navigating Ecommerce Channels

For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the strategies retailers are using to optimize their online sales on their voyage to success. [Read more]

Why Retailers Need to Integrate into Mobile

Why Retailers Need to Integrate into Mobile

ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer. [Read more]

Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider. [Read more]