Characteristics of Good Product Pages

Characteristics of Good Product Pages

By Eric Leuenberger The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds. What might take one ... [Read more]

10 Key Questions to Ask During an Ecommerce Platform RFP

10 Key Questions to Ask During an Ecommerce Platform RFP

By Rick Chavie A strong ecommerce presence is an essential prerequisite for survival in today’s hyper-connected marketplace. Transitioning to a new platform can be expensive and time-consuming, and success hinges on your ability to effectively address several key points. To help guide the process, here are ten key questions to ask during the ecommerce platform request for proposal (RFP) ... [Read more]

Affiliate Marketing: A Key Part of Promoting Your Business

Affiliate Marketing: A Key Part of Promoting Your Business

By Michael Auger Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website. Traditional advertising methods like pay per ... [Read more]

3 Most Important Pages on Ecommerce Sites

3 Most Important Pages on Ecommerce Sites

By Eric Leuenberger To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion. Each and every website layer must operate as a single cohesive unit. Store owners may wonder where to focus improvement efforts, or what objectives to target first in ... [Read more]

5 Ecommerce Trends For Small Businesses In 2014

Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales. The following are five ecommerce trends for 2014. Free and fast shipping In 2014, it is now a must to ... [Read more]

New eCommerce Payment Technologies

New eCommerce Payment Technologies

By Michael Auger Everything is important when it comes to running your business. As an online store owner, getting money from point A, your website, to point B, your bank account, should be at or near the top of your priority list. New payment technologies surface daily to make this process safer and easier. There are a number of exciting technologies on the horizon, from scanning a QR code to ... [Read more]

Thanksgiving Online Sales Top $1 Billion

Thanksgiving Online Sales Top $1 billion

Thanksgiving online sales totaled $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites. Revenue for leading online retailers rose nearly 40 percent from last year, ecommerce firm Monetate reports. The increases included a 73.6 percent rise in revenue from shoppers using tablets, a 50.7 percent rise in sales to smartphone ... [Read more]

Tips For Your Online Store Success

Tips For Your Online Store Success

By Nicolas Fincher Thousands of online stores emerge on the Internet every month. The latest market research reveals the average lifespan of various ecommerce projects, regardless of their size and business niche, is a little more than two years, and about 90 percent of ecommerce start-ups eventually close. The following is a look at several problems ecommerce start-ups encounter, along with ... [Read more]

Bricks-and-Clicks: Changing the Face of Retail?

Bricks-and-Clicks: Changing the Face of Retail?

By Clare Evans Walgreens has long been at the forefront of retail revolutions. Before the days of the Internet, the company would deliver prescriptions to their customers by the time they got off the phone. Today, the drugstore is changing the face of retail again with its scan-to-refill prescriptions. Customers simply scan their empty pill bottles to order new prescriptions instantly. They can ... [Read more]

Step-by-Step Guide to Holiday Campaign Planning (Part Two)

Step-by-Step Guide to Holiday Campaign Planning (Part Two)

By Kerstin Recker, VP of Marketing at Vertical Search Works It is important to jump on the holiday bandwagon as early as possible. This Holiday Campaign Planning Guide offers a comprehensive strategy to make sure your campaigns are in tip-top shape as you head into the holiday season. Landing page review and refresh:  Landing pages can make or break a campaign, but it is one of the most ... [Read more]