How can a start-up compete against established industry titans like eBay and Walmart? Like the fabled tale of David and Goliath, entrepreneurs challenge the status quo daily in their pursuit of innovation. [Read more]
Omnichannel is the buzzword of the moment in retail circles, and with good reason. [Read more]
Aspectiva, a technology company specializing in online analysis for retailers, used artificial intelligence tools to conduct a survey of over 75,000 opinions on more than 40 ecommerce sites to develop a report on the state of online shopping. [Read more]
Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]
For an e-commerce website, achieving a high search engine ranking is often exceptionally difficult. How can you differentiate your website from competing websites that sell similar products?
It’s impossible to go anywhere without seeing people on their cell phones, which means as a retailer, if you’re not on your customers’ phones you are missing out. Follow these tips to make sure all your mobile basics are covered this holiday season [Read more]
Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible. [Read more]
Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology. [Read more]