Consumers Rank Top eCommerce Web Sites

aspectiva

Aspectiva, a technology company specializing in online analysis for retailers, used artificial intelligence tools to conduct a survey of over 75,000 opinions on more than 40 ecommerce sites to develop a report on the state of online shopping. [Read more]

5 Simple Steps to Increase Your Adwords Campaign Success

Adwords Campaign

Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]

How to Create a Mobile-Friendly Experience in Your Store

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A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store. [Read more]

SEO Genius: How to Make Your E-Commerce Site a Hot Commodity

E-commerce site

For an e-commerce website, achieving a high search engine ranking is often exceptionally difficult. How can you differentiate your website from competing websites that sell similar products?

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11 Actionable Ideas to Increase Website Engagement

Increase Web Engagement

User engagement is a clear indication of success for any website. [Read more]

Getting Mobile-Ready for the Holiday Season

mobile

It’s impossible to go anywhere without seeing people on their cell phones, which means as a retailer, if you’re not on your customers’ phones you are missing out. Follow these tips to make sure all your mobile basics are covered this holiday season [Read more]

Take It To The Next Level: Creating A Borderless Retail Experience

borderless shopping

Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible. [Read more]

Five Tips for Getting an A+ in Back-to-School Marketing

back to school

Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology. [Read more]

The Price Tag Has Lost It’s Shine In Cyberspace

checking price tag

All around us bargains sit on virtual shelves, with e-tailers flashing up low prices against the “official” price list in a bid to woo customers. [Read more]

Fall Holiday Marketing

people looking at tablet

Is it already time for Christmas in July? For some, yes. But if you’re not quite ready for the popular winter holiday, dial down the noise a bit and start developing your marketing strategy for the biggest fall holidays: Halloween and Thanksgiving. [Read more]

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