How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.




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Go For The Gold with Email Marketing

Email Marketing

It’s only an illusion that the grass is greener on the other side of the fence. Relationship building is key to the success of any business, and the relationships you need to focus on are the ones you already have.




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Make Your Customers Feel Special

Bureau West

There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.”




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3 Free Online Marketing Tools for Independent Retailers

Marketing Tools

In an oversaturated world of technology, it is hard to find the right software tools for your business.




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Top 3 Essential Email Marketing Tips and Ideas for Retailers

Email Marketing

Your email list is one of the most valuable assets to your business.




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Email Marketing That Drives Sales

Email Marketing 101

A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.




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Big Email Marketing on a Small Business Budget

Big Email Marketing on a Small Business Budget

Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology. Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools.




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Redefining Mobile POS with Consumer Experience

Redefining Mobile POS with Consumer Experience

By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with […]



Creating Perfect Pitch Email

Creating Perfect Pitch Email

Have you ever noticed how the big box stores are constantly written about in the newspapers, magazines, and on websites? You feel like your little old retail store could never get the attention of the media. Let’s shatter that myth. Small retail stores can get great press. All it takes is some elbow grease and building relationships with the media. Don’t worry! Here is how it’s done.




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5 Must-Have Tech Tools for Retailers

5 Must-Have Tech Tools for Retailers

When it comes to growing a retail business, everyone can use a little help. Fortunately, there are numerous apps, software programs and tools that can help merchants manage everything from inventory to staff. Below are five must-have tech tools for retailers.




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