3 Keys to Social Media Success

Social Media Success

More than ever it’s crucial for independent retailers to have an online presence that can be easily utilized by their target consumer audience. [Read more]

It’s All About Local: Hometown Success

The Toy Shop

Stroll through the charming New England village of Bethel, CT and you’ll very soon catch sight of the cheery store windows arranged by Kim Ramsey, owner of The Toy Room, an independent retailer offering toys and games for infants, girls and boys. [Read more]

2016: The Year of Mobile E-Commerce

Ecommerce

The days of debating mobile’s potential are over. According to search giant Google, mobile traffic has surpassed desktop traffic. [Read more]

Cracking the Millennial Mystery

Millennials

Tapping into the purchasing power of the Millennial generation – roughly defined to include everyone born between 1980 and 2000 – has been a challenge for many retailers. [Read more]

The Best Social Media Channels For Your Store

Social Media

In today’s competitive retail environment, there is no time to waste on marketing that won’t help raise awareness, increase sales and grow your business. [Read more]

Using Video to Engage Customers on Facebook and Instagram

Social Media Video

Gone are the days where you need expensive camera equipment, lighting and professional editing software to create an effective video. [Read more]

Expand Your Reach with Promoted Pins

Pinterest

Pinterest is easy, free and about to make a huge difference in the way you market your store. [Read more]

3 Social Media Tactics

Three Social Media Tactics

The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today. [Read more]

Resolve to Tweet, Pin and Post in 2014

Resolve to Tweet, Pin and Post in 2014

New Year’s resolutions: we all make them and break them. Your resolution may last a week or a few months, but eventually you may find yourself back to the same old, same old. Typical personal resolutions involve dieting and exercise. For business, everyone wants to expand their reach and increase sales, but you would be surprised by how many people break their resolutions, even with something as important as their business. [Read more]

Online Tool Drives Brick ‘n Mortar Traffic

Online Tool Drives Brick ‘n Mortar Traffic

Boutique Window, co-founded by Ella Wirtz and Courtney Rodgers, is an online marketing tool built specifically for small retailers running brick and mortar shops. “Our goal is to help business owners take advantage of all the online opportunities that are going to help them connect with local customers, and drive foot traffic into their stores,” Rodgers states. “We know that small retailers have a ton on their plates, and managing a website, Facebook, Twitter and Pinterest can be a lot of work that they do not have time to do.” [Read more]

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