Holiday Marketing with Gift Cards

Arroweye Solutions

In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods. [Read more]

Marketing Gift Cards for Year-Round Profits

Gift Cards

Retail marketers plan all year for winter holiday promotions, which are the most fiscally lucrative part of the year. [Read more]

Marketing with Gift Cards

Gift Cards

When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers. [Read more]

How to Show Your Customers Love This Valentine’s Day

Valentine's Day

Valentine’s Day is that special day of the year when we all like to show our affections for some of the most important people in our lives. [Read more]

Shoppers Prefer Gift Cards

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. [Read more]

Gift Cards Raise Retail Revenue

Gift Cards Raise Retail Revenue

Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise. [Read more]

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

Spring and summer are upon us, and bring with them an array of gift-giving opportunities for occasions like Father’s Day, graduations, weddings, and teacher appreciations. New research indicates that this season more than two thirds of US shoppers plan to buy gift cards; meaning that retailers would be wise to ramp up gift card marketing efforts for the spring and summer gifting months. [Read more]

Gift Cards Most Popular Present for 2012 Holidays [infographic]


Nearly 60 percent of consumers say they would like to receive gift cards this holiday season. [Read more]

Gift Card Purchases Go Beyond Special Occasions

Image gift cards

New offerings by gift card companies and payments processors have been geared specifically to smaller retailers. [Read more]

Gift Card Top Choice for Holiday Gift Giving

Gift Card User

Holiday shoppers are expected to spend an average of $155.43 on gift cards, the highest amount since 2007. [Read more]