Make the Grade with Back to School

Back to School

It’s almost summer, but back to school will be here before you know it. Over the past few years, timelines for back to school shopping have continued to spread.




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What Do Moms Want? Gift Cards!

Mothers Day

Mother’s Day comes but once a year. Friends and family gather together to celebrate the mothers, grandmothers, partners and expectant mothers in their lives.




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Increase Profits with Gift Card Redemptions

gift cards

Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed.




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Tis the Season for Gift Cards

Gift Cards Season

Year after year, gift cards are the most requested gift in America.




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Holiday Marketing with Gift Cards

Arroweye Solutions

In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods.




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Marketing Gift Cards for Year-Round Profits

Gift Cards

Retail marketers plan all year for winter holiday promotions, which are the most fiscally lucrative part of the year.




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Marketing with Gift Cards

Gift Cards

When marketed correctly, gift cards (certificates) can increase online sales, promote customer retention through repeat sales, and help attract new customers.




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How to Show Your Customers Love This Valentine’s Day

Valentine's Day

Valentine’s Day is that special day of the year when we all like to show our affections for some of the most important people in our lives.




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Shoppers Prefer Gift Cards

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones.




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Gift Cards Raise Retail Revenue

Gift Cards Raise Retail Revenue

Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely popular among consumers. Although mobile and electronic gift cards are not yet widely used by consumers, the adoption of these technologies is expected to continue to rise.




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