5 Steps to Promote Your Holiday Open House

holiday sales up NRF

Hosting a Holiday Open House is one of the most exciting ways to draw shoppers into your store, both for you and your guests. The experience helps to create and nurture valuable relationships between your business and the people in your community.




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Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider.




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Retailers Roll Out After-Christmas Deals

Retailers roll out after holiday sales

Retailers are hoping for a huge after-Christmas surge, reports USA Today. Some online sales, including at Target.com and Kohls.com, started on Christmas Day, and many, including Wal-Mart and Kohl’s stores, opened on Thursday by 5 a.m. The National Retail Federation still expects 2013 holiday sales to increase by 3.9 percent over last year. Among Thursday’s […]



Using Instagram and Pinterest To Increase Holiday Sales

Using Instagram and Pinterest To Increase Holiday Sales

Everyone knows that promotions around Christmas and the New Year go hand in hand, regardless of the marketing channel. With consumer spending at its peak, brands need to be promoting their products as much as possible. According to ComScore, 30 percent of retail ecommerce consumer spending took place in the fourth quarter in 2012, with a majority concentrated in the second half.




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Thanksgiving Online Sales Top $1 Billion

Thanksgiving Online Sales Top $1 billion

Thanksgiving online sales totaled $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites. Revenue for leading online retailers rose nearly 40 percent from last year, ecommerce firm Monetate reports. The increases included a 73.6 percent rise in revenue from shoppers using tablets, a 50.7 percent rise in sales to smartphone users, and a 39.8 percent increase in revenues via laptop and desktop computers.




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Infographic: Happy Holidays Ahead For Small Businesses

Happy Holidays For Small Businesses

Holidays are a time for cheer. A recent survey reveals B2C small businesses planning their holiday marketing strategies will have something to cheer about come 2014!




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Retail 101: Completing Your Black Friday Checklist

Tips on how to prepare your store for the rush of holiday shoppers.




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Free Shipping Drives Traffic All Year Long

free shipping

Free shipping is an enticing promotion that more and more retailers are offering year round, according to a new survey from Shop.org, the online retail arm of the National Retail Federation. Nearly 35 percent of respondents say they already offer free shipping all year long, compared with 23.1 percent who did so a year earlier. In the survey involving 91 retailers, 16.3 percent had planned to begin offering free shipping as a holiday promotion the last week in October.




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Step-by-Step Guide to Holiday Campaign Planning (Part Two)

Step-by-Step Guide to Holiday Campaign Planning (Part Two)

It is important to jump on the holiday bandwagon as early as possible. This Holiday Campaign Planning Guide offers a comprehensive strategy to make sure your campaigns are in tip-top shape as you head into the holiday season.




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Step-by-Step Guide to Holiday Campaign Planning (Part One)

Step-by-Step Guide to Holiday Campaign Planning (Part One)

Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.




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