Security On A Budget: What Can You Do?

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Shoplifting, employee theft, suppliers and contractor thefts — all these are among the major threats retail stores have to battle each day. [Read more]

Brand Identity for Small Business

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On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo. [Read more]

How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store. [Read more]

QuickChess Celebrates 25th Anniversary

Quick Chess

QuickChess was first introduced at the 1992 NY Toy Fair at the Javits Center. [Read more]

How Do You Set Up An SSL?

SSL

It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information. [Read more]

7 Ways to Make Your Product More Competitive When You Can’t Budge on Price

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Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors. [Read more]

Connecting with Customers in 2017

Lisbeth Calandrino

If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television. [Read more]

Creating a Winning Sales Team

Winning Team

For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses. [Read more]

Why Individual Incentive Programs Don’t Work

Incentive Programs

A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in. [Read more]

Innovative Tips to Increase Sales For Valentine’s Day

Increase V Day Sales

Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day. [Read more]

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