Increase Profits with Gift Card Redemptions

gift cards

Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed. [Read more]

15 Skills Customer Service Reps Need

Service Reps

All retailers understand that great customer service is the holy grail of our business. Once you have it, it seems like it has the power to reveal all the secrets of success. But, providing flawless service is not easy. [Read more]

Increase Sales with Engaging Product Descriptions

Increase Sales

For any online seller, product descriptions can either boost or cripple sales. [Read more]

A Strategic Financing Plan for Meeting Holiday Demand

Strategic Financing

When you earn the lion’s share of your profits during the holiday season, there are two big questions small retailers should be asking themselves: Did I adequately prepare for my holiday business? What can I do if holiday sales are bigger than I expected? [Read more]

5 Simple Steps to Increase Your Adwords Campaign Success

Adwords Campaign

Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]

Secrets to Successful Integrated Media Planning

Media Planning

Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store). [Read more]

Store Environment: Your Customer is Key

customer is key

For retailers, the shopping environment is a combination of many decisions, including the store location, format, layout, and design. At the core, however, decisions about the shopping environment are not about locations or formats or layouts or channels or media. [Read more]

Expert Tips to Grow Your Souvenir Sales

souvenir sales

The U.S. gift, novelty, and souvenir industry includes roughly 24,000 stores with a combined annual revenue of $17 billion, according to First Research. [Read more]

How to Create a Mobile-Friendly Experience in Your Store

04oct216_bl_bobbi-leach_th

A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store. [Read more]

October is Breast Cancer Awareness Month

Breast Cancer Awareness

2016 celebrates 30 years of awareness, education and empowerment for NCBF, the National Breast Cancer Foundation. [Read more]

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