5 Simple Steps to Increase Your Adwords Campaign Success

Adwords Campaign

Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]

Secrets to Successful Integrated Media Planning

Media Planning

Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store). [Read more]

Store Environment: Your Customer is Key

customer is key

For retailers, the shopping environment is a combination of many decisions, including the store location, format, layout, and design. At the core, however, decisions about the shopping environment are not about locations or formats or layouts or channels or media. [Read more]

Expert Tips to Grow Your Souvenir Sales

souvenir sales

The U.S. gift, novelty, and souvenir industry includes roughly 24,000 stores with a combined annual revenue of $17 billion, according to First Research. [Read more]

How to Create a Mobile-Friendly Experience in Your Store

04oct216_bl_bobbi-leach_th

A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store. [Read more]

October is Breast Cancer Awareness Month

Breast Cancer Awareness

2016 celebrates 30 years of awareness, education and empowerment for NCBF, the National Breast Cancer Foundation. [Read more]

How to Modernize Your Website

Dudamobile

In 2016, consumers have shorter attention spans and less patience than ever. [Read more]

Using Old Fashioned Customer Service

Helping customer

In the age of infinite choice, it is customer experience that is going to set retailers apart and create a satisfied customer who not only spends more, but also comes back again and again. [Read more]

Parking Pitfalls for Independent Retail Tenants

Parking

Do you have enough parking spaces for your customers, you and your staff? It’s a common problem The Lease Coach sees with both new and established businesses. [Read more]

Four Tips for Sourcing Products at Trade Shows

people at trade show

Almost all trade shows list exhibiting vendors on their websites. Depending on the size of the show, you can sort these lists by what types of merchandise they offer or whether they are a new or returning vendor. [Read more]

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