Ways Finance-Phobic Business Owners Can Keep Costs Down

finance

Not every small business owner loves dealing with the nitty gritty of numbers.




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How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.




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Perfecting the Customer Journey During Peak Traffic

high traffic

Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier.




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Balancing Personalization and Privacy in Retail

Balancing in Retail

Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.




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Utilizing Trade Shows as an Educational Resource

Educational Opportunities

As retailers, we frequent trade shows to discover new products, get exclusive deals, and meet with favorite suppliers.




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Using Facebook to Grow Your Store’s Email List

Facebook

Your store has a thriving Facebook page, and maybe even an Instagram® account, too.




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Security On A Budget: What Can You Do?

04April2017_AR_Alex-Reichmann_th

Shoplifting, employee theft, suppliers and contractor thefts — all these are among the major threats retail stores have to battle each day.




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Brand Identity for Small Business

07April2017_MB-branding_th

On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.




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How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.




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QuickChess Celebrates 25th Anniversary

Quick Chess

QuickChess was first introduced at the 1992 NY Toy Fair at the Javits Center.




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