Can You Negotiate Free Rent?

Negotiating

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, free rent is just one negotiable factor in a commercial lease. [Read more]

How to Rally Your Community Behind Your Business

community behind business

As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer. [Read more]

Using Psychology to Enhance Your Store

Enhance your store

Black Friday, Christmas shopping, and the winter sales rush are over. Consumers around the world are now back to their normal shopping routines, which means that they no longer have the excitement of scoring a great deal, the enjoyment of finding the perfect item for a loved one, and the relief of finishing off a long Christmas shopping list. [Read more]

Increase Profits with Gift Card Redemptions

gift cards

Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed. [Read more]

15 Skills Customer Service Reps Need

Service Reps

All retailers understand that great customer service is the holy grail of our business. Once you have it, it seems like it has the power to reveal all the secrets of success. But, providing flawless service is not easy. [Read more]

Increase Sales with Engaging Product Descriptions

Increase Sales

For any online seller, product descriptions can either boost or cripple sales. [Read more]

A Strategic Financing Plan for Meeting Holiday Demand

Strategic Financing

When you earn the lion’s share of your profits during the holiday season, there are two big questions small retailers should be asking themselves: Did I adequately prepare for my holiday business? What can I do if holiday sales are bigger than I expected? [Read more]

5 Simple Steps to Increase Your Adwords Campaign Success

Adwords Campaign

Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]

Secrets to Successful Integrated Media Planning

Media Planning

Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store). [Read more]

Store Environment: Your Customer is Key

customer is key

For retailers, the shopping environment is a combination of many decisions, including the store location, format, layout, and design. At the core, however, decisions about the shopping environment are not about locations or formats or layouts or channels or media. [Read more]

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