How Do You Set Up An SSL?

SSL

It’s about trust. Customers are loyal to brick-and-mortar locations because they trust you’ll provide the best prices, top-tier service and always take care of their personal information.




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7 Ways to Make Your Product More Competitive When You Can’t Budge on Price

jenna-cyprus

Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors.




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Connecting with Customers in 2017

Lisbeth Calandrino

If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television.




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Creating a Winning Sales Team

Winning Team

For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses.




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Why Individual Incentive Programs Don’t Work

Incentive Programs

A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in.




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Innovative Tips to Increase Sales For Valentine’s Day

Increase V Day Sales

Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day.




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Can You Negotiate Free Rent?

Negotiating

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, free rent is just one negotiable factor in a commercial lease.




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How to Rally Your Community Behind Your Business

community behind business

As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer.




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Using Psychology to Enhance Your Store

Enhance your store

Black Friday, Christmas shopping, and the winter sales rush are over. Consumers around the world are now back to their normal shopping routines, which means that they no longer have the excitement of scoring a great deal, the enjoyment of finding the perfect item for a loved one, and the relief of finishing off a long Christmas shopping list.




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Increase Profits with Gift Card Redemptions

gift cards

Since 2009, gift cards have remained one of the most-requested holiday gifts. Now that the holiday season is over, those gift cards will be making their way back into your store to be redeemed.




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