Snapchat for Any Business


Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”

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Instagram-Worthy Fashion Trends


Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.

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Ways Finance-Phobic Business Owners Can Keep Costs Down


Not every small business owner loves dealing with the nitty gritty of numbers.

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How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.

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Perfecting the Customer Journey During Peak Traffic

high traffic

Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier.

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Balancing Personalization and Privacy in Retail

Balancing in Retail

Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire.

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Utilizing Trade Shows as an Educational Resource

Educational Opportunities

As retailers, we frequent trade shows to discover new products, get exclusive deals, and meet with favorite suppliers.

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Using Facebook to Grow Your Store’s Email List


Your store has a thriving Facebook page, and maybe even an Instagram® account, too.

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Security On A Budget: What Can You Do?


Shoplifting, employee theft, suppliers and contractor thefts — all these are among the major threats retail stores have to battle each day.

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Brand Identity for Small Business


On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.

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