How to Make Your Store a Holiday Hit

caron beesley small business administration

With the holiday shopping season upon us, now is the time to connect with customers with these tips from Caron Beesley, SBA Blogger.

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Marketing With a Backstory

Marketing backstory

What makes a brand memorable is the backstory, and the good news is that every company has one.

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How to Become a Millionaire Shopkeeper

Be a Millionaire Shopkeeper

Joanna Bradshaw reveals the tricks of the trade, of which many independents may not be aware, that increase sales and profitability.

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NCR Silver POP & Data Service

image of ncr silver technology being used

This system helps small businesses track sales, connect with customers, and sell from any location.

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How to Eliminate Concealed Transportation Expenses

DM Transportation inbound shipping charges

Nicholas Isasi, EVP for DM Transportation, shares seven steps retailers can take to reduce inbound transportation costs.

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Inside Quick Response Codes

image of QR code guide

Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.

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Drive Traffic to Your Online Store with Pinterest


Pinterest has more than 20 million users and is the third most visited social network, right behind Facebook and Twitter.

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Use Data to Optimize Loyalty

customer loyalty image

Marketers know that the key to real loyalty is making a program a “win-win” for business, meaning that the loyalty program becomes a revenue stream.

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How to Set Up a PPC Campaign (Part One)

how to set up a pay per click (ppc) campaign

Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.

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Video: Best-Selling Merchandising Techniques

image of rubber duck merchandising

See how to merchandise products to attract customers and hear about one retailer who capitalized on a carnival technique.

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