How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.




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Boost Revenue Through Employee Engagement

Boost Revenue Through Employee Engagement

No matter what the industry, employees are the face of a company. Sure, the products you are selling are why customers first visit your business, but it is employees that keep them coming back. Engaged and happy employees improve the customer experience, which results in loyalty and increased revenue and growth.




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How To Make First Time Buyers Lifelong Customers

How To Make First Time Buyers Lifelong Customers

Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site.




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How To Get More Out of Small Business Saturday

How To Get More Out of Small Business Saturday

With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.




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Step-by-Step Guide to Holiday Campaign Planning (Part One)

Step-by-Step Guide to Holiday Campaign Planning (Part One)

Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.




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How to Select a Video Surveillance Solution

How to Select a Video Surveillance Solution

By Ali Mahmoud Whether you operate a retail shop that is large or small, you may need a video surveillance system to help you keep an eye on your business. Once you determine that this approach is right for you, selecting a video surveillance system that is reliable, easy to use and will stand the […]



How to Maximize Online Advertising ROI

How to Maximize Online Advertising ROI

The online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition.




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5 Ways to Build PPC Quality Scores

PPC scores

Managing pay-per-click (PPC) campaigns involves monitoring a number of variables that demand careful attention. Some variables are uncontrollable, while others, like the quality score, are completely controllable and are a big key to the profitability of many campaigns.




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Free Educational Webinar Series for Independent Retailers

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Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail.  Twelve online classes taught by retail industry experts will be available both live and on demand through August 31. Retailers are invited to attend to learn how to grow their businesses. For the […]



How to Source Returned, Overstock and Refurbished Items Online

IRdresses

By Rob Caskey, VP Marketing, Liquidation.com Many independent retailers rely on local wholesale outlets or tradeshows to purchase their goods. Another efficient option is to tap into trusted online sites that sell returned, overstock and refurbished items—aka the secondary market. There are numerous benefits to sourcing these types of products online, including greater product range, […]



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