Take a Break and Put Your Marketing on Autopilot

Put Your Marketing on Auto-Pilot

Whether you are traveling for tradeshows or you’re taking off for a much deserved summer vacation, there are three simple steps to put your marketing on autopilot and keep your store’s foot traffic up, even while you are away.




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Win on Amazon with Repricing

Win on Amazon with Repricing

Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace.




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How to Brand Your Website

How to Brand Your Website

What is a brand? We can all easily name a few quickly. These brands permeate our culture on all modes of communication, like billboards, TV, digital and print. These top of mind companies may include newer brands, or ones that have existed for decades.




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Hot Jewelry & How to Sell It

Brian Nelson- You are here: Home / Uncategorized / Hot Jewelry & How to Sell It Hot Jewelry & How to Sell It

Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry.




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How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.




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Boost Revenue Through Employee Engagement

Boost Revenue Through Employee Engagement

No matter what the industry, employees are the face of a company. Sure, the products you are selling are why customers first visit your business, but it is employees that keep them coming back. Engaged and happy employees improve the customer experience, which results in loyalty and increased revenue and growth.




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How To Make First Time Buyers Lifelong Customers

How To Make First Time Buyers Lifelong Customers

Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site.




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How To Get More Out of Small Business Saturday

How To Get More Out of Small Business Saturday

With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.




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Step-by-Step Guide to Holiday Campaign Planning (Part One)

Step-by-Step Guide to Holiday Campaign Planning (Part One)

Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.




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How to Select a Video Surveillance Solution

How to Select a Video Surveillance Solution

By Ali Mahmoud Whether you operate a retail shop that is large or small, you may need a video surveillance system to help you keep an eye on your business. Once you determine that this approach is right for you, selecting a video surveillance system that is reliable, easy to use and will stand the […]



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