Why Net Neutrality Matters for Retail

nat neutrality 2

By Lisa Rioni and Molly Nichols Net neutrality is an extremely important topic that impacts each and every one of us. The problem is that many people are not paying attention to it. As retailers, you need to know what net neutrality is and how it can impact your business. Net neutrality means that every […]



The Truth About Sales Tax for Online Retailers

online tax

Online sales tax has been in the national spotlight this past year for a number of reasons.




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iPhone X and the Rise of AR apps

AR apps

The latest iPhone update, iOS 11, comes with augmented reality built in. The iPhone uses ARKit, a framework that allows you to easily create augmented reality apps and experiences for iPhone users.




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How to Prepare Your Website For Black Friday 2017

black friday

Black Friday is a peak online shopping day for most retail businesses. Aptly named for retailers to have the chance to get out of the red and into the black, this day is key to the success of many businesses.




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Pinterest for Retailers

pinterest

Pinterest is a great social media and marketing tool for retailers.




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Managing the Media Mania: How to Thrive on Social

social media

For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.




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Three Ways Online Sellers Can Drive Sales

ecommerce

BigCommerce indicates that nearly 50 percent of millennials and Gen Xers are taking their business to webstores or online independent boutiques.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Snapchat for Any Business

snapchat

Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”




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Key Takeaways from Amazon Prime Wardrobe

Amazone Wardrobe

Amazon continues to make huge moves in every direction. Almost immediately following their recent acquisition of Whole Foods, Amazon began advertising for yet another service: Prime Wardrobe.




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