How to Prepare Your Website For Black Friday 2017

black friday

Black Friday is a peak online shopping day for most retail businesses. Aptly named for retailers to have the chance to get out of the red and into the black, this day is key to the success of many businesses.




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Pinterest for Retailers

pinterest

Pinterest is a great social media and marketing tool for retailers.




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Managing the Media Mania: How to Thrive on Social

social media

For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.




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Three Ways Online Sellers Can Drive Sales

ecommerce

BigCommerce indicates that nearly 50 percent of millennials and Gen Xers are taking their business to webstores or online independent boutiques.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Snapchat for Any Business

snapchat

Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”




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Key Takeaways from Amazon Prime Wardrobe

Amazone Wardrobe

Amazon continues to make huge moves in every direction. Almost immediately following their recent acquisition of Whole Foods, Amazon began advertising for yet another service: Prime Wardrobe.




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The Three Tenets of Personalization

ecommerce

E-commerce is growing fast, accounting for nearly $123.6 billion in revenue for the fourth quarter of 2016.




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Digital Marketing Trends to Boost Your Business in 2017

Digital Tips

It goes without saying that in 2017 every business needs a strong online presence. Still, if everyone has it, it’s like no one has it. In the sea of generic online ads, you need something that will make you stand out. This ‘something’ is a proper digital marketing strategy.




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How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store.




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