Report Says Some Retailers Closing Shops, Going Online-Only

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In a bid to keep costs down and still turn a profit, some shop owners are locking up the store and taking all their business to the Internet




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Tween Moms Hip to Trends

The National Retail Federation has some words of advice if you are marketing to moms of tweens: Go online! According to a report from the Retail Advertising and Marketing Association, a division of the NRF, mothers of kids age 9 to 12 read more blogs and use Facebook more often than other adults. In fact, […]



Retailers Starting To Embrace Social Media

SocialSMALL

A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it.




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Retailers Urged to Get on Mobile Bandwagon

Store owners hoping to get a piece of the holiday shopping pie are being urged to establish a mobile presence sooner rather than later. That was the gist of the message at the Mobile Marketing Summit held in New York recently. “Many merchants are wondering where mobile fits into their marketing and selling strategies,” InternetRetailer.com […]



Survey: Local Social Marketing Works, but Needs Help

A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]



Retailers’ Online Sites Can Expect Back-To-School Surge

Consumers doing their back to school shopping will spend at least some of that time — and money— online, according to Web measurement service Compete. The study, summarized at MediaPost.com, found that 30% of shoppers will find their items on the Web, focusing on electronics, dorm accessories and kitchen supplies. School supplies were also cited […]



Retailers Look To Online Channels

Retailers who are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shoppers continue to research and buy products online and via smartphone style devices, retailers will find it increasingly profitable to reach customers through non-traditional channels. During a period of slow […]



Knowing What Your Customers Want

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One of the most reliable methods for retailers to gain an understanding of consumer tastes is tracking the spending habits of customers.




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A&W Surplus Finds New Online Home

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IndependentRetailer.com recently had the opportunity to speak with Wayne Peckham, one of the nation’s leading online electronics auctioneers, about the recent updates and changes to his web presence.




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Moms Turn to Web

About 85 percent of online moms say having a baby changed their purchasing habits, according to the, “21st Century Mom,” report, a study published by BabyCenter, an online community for expectant and new moms, according to eMarketer, New York, NY, a firm providing digital intelligence to help business people make better decisions. Mothers control an […]



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