Using Facebook to Grow Your Store’s Email List

Facebook

Your store has a thriving Facebook page, and maybe even an Instagram® account, too. [Read more]

Retail Price and Promotion Imperatives for 2017

Retail Price

Let’s face it – the retail industry is not known for its early adopter behavior in technology. The dizzying pace of change in retail today can leave retailers feeling as if the sands are shifting so rapidly that they must sprint just to keep up, much less take a proactive stance. [Read more]

Digital Marketing Trends to Boost Your Business in 2017

Digital Tips

It goes without saying that in 2017 every business needs a strong online presence. Still, if everyone has it, it’s like no one has it. In the sea of generic online ads, you need something that will make you stand out. This ‘something’ is a proper digital marketing strategy. [Read more]

What will Blockchain Mean for Retail?

Blockchain

Blockchain is a digital ledger. It’s a distributed database that allows trustworthy and permanent record keeping. Each record, or block, is timestamped and links back to a previous block. [Read more]

Worry Free Financial Services: B2B CFO®

Finance

Independent retailers and online merchants have one big thing in common: as small business owners, you need to watch the bottom line. [Read more]

Brand Identity for Small Business

07April2017_MB-branding_th

On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo. [Read more]

The Future of Manufacturing

12April2017_MB-manufacturing-1_th

In the March issue of Independent Retailer, we interviewed SoftBank, the robotics company who owns Pepper, the retail robot. Though we focused on the consumer-facing implications of robotics in the retail industry, there is much more to the puzzle. [Read more]

Tax Reform and the Retail Industry: Is BAT all Bad?

Border Tax

Tax reform is the next item on the White House agenda after healthcare and the federal budget. Overall, President Trump has promised big tax cuts for corporations and for middle-class Americans, all in the name of strengthening American businesses, creating jobs, and bolstering the economy. [Read more]

What’s up with Off-Price?

Offprice

There’s a stigma about off-price retail: that there’s less profit to be made in the value sector, that lower prices mean lower quality, or that expanding into off-price merchandise will devalue a brand. [Read more]

7 Ways to Make Your Product More Competitive When You Can’t Budge on Price

jenna-cyprus

Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors. [Read more]

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