6 Trends to Win Customers

Trends

A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.




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Q&A with Shopify on Social Commerce

Shopify

There is no question social media is changing how, when, and why people shop. We discussed these changes in consumer behavior with Satish Kanwar, VP & GM of Channels at Shopify.




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Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty

Brand Loyalty

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.




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Toy Industry Shakeup

Toys

Toys “R” Us kids will officially be a generation of the past. In March, the company announced they will close or sell all of their 735 U.S. stores including Babies “R” Us locations. It is no secret that Toys “R” Us has struggled with debt for a long time.




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Appealing to Millennials: It’s Easier Than You Think

millennials

Born between the years 1980 – 1996, there are 80 million Millennials in the U.S. They are currently the largest demographic, making up 25% of the U.S. population.




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Targeting Gen Z: Who Are They and What Do They Want?

gen Z

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.




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Don’t Forget About Dad! Father’s Day Gifts Galore

Father’s Day

Last month we wrote an article sharing ideas for Mother’s Day gifts and marketing, but we can’t forget about dad! Father’s Day is coming up on June 17, 2018 and it is a lucrative day for retailers. In 2017, the National Retail Foundation reported that Father’s Day spending reached a record high of $15.5 billion.




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Rise & Evolution of the Athleisure Movement

athleisure

What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.




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Connecting the Dots: Employee Scheduling and Sales

employees

One of the biggest complaints with working in retail is the unsteady hours. One week you may be working thirty-five hours and the next you could be working fifteen. It’s hard to make plans with inconsistent hours and there’s never a definite paycheck.




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Will Tariffs Cause Trouble for Retail?

Tariffs

Earlier this week, the Trump administration unveiled plans to put in place a 25% import tariff on roughly $50 billion worth of Chinese products.




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