Digital Gift Cards for Holiday Success

gift card

Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.




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The Power of Pop-Ups and Temporary Mall Space

temporary lease

With only a few months before Christmas, retailers are already gearing up for the holiday season.




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How to Hold a Successful Flash Sale

flash sale

Looking to add more excitement to your holiday sales strategy? It may be time to consider implementing flash sales.




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Surviving the Holidays: Order Fulfillment Tips You Need to Get through Peak Season

fulfillment

Holiday shopping season is right around the corner, and while you’ve probably thought through things like testing your online site and what special offers you’ll promote, how much consideration have you given to your order fulfillment processes?




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A Wave of Change – The Toy Association Responds to Evolving Member Needs

TIA

The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.




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Editor’s Picks for Holiday Buying

editors picks

The gift industry is always changing. As retailers, we need to keep up.




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A Focus on Finance: Know Your Options

finance

Every business needs money at some point, it’s really just a matter of when. You might need to pull through a slow season, expand products and services, or launch a new digital marketing campaign.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Influencer Marketing: The Good, the Bad, and the Ugly

Influencer

Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.




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Instagram-Worthy Fashion Trends

Instagram

Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.




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