Effective Merchandising Tips

Incorporate critical merchandising tactics into your business plan with these three useful tips.

Small Biz, Small Design

If you are running a brick and mortar store, you are probably renting a space that caters to your needs. However, the space may work more for your financial rather than your selling needs. While support for small business may be growing, your sales don’t appear to be on the same upward trend, because your [...]

NMOA Marketing

While independent retailers may feel their one-on-one customer attention gives them an edge up on the competition, they are still limited in customer reach. Communication and marketing promotions go beyond storefront window displays and newspaper ads. Independent retailers aren’t necessarily looking to outgrow their small business, but strive to make consistent or increased sales while [...]

Closing Communication Gaps

Among those of us who serve and cater to customers, it seems a basic universal truth that we want to maintain steady and loyal relationships in order to drive more sales. This fact also drives fairly consistent confusion as to what to do and how to do it. The question, “What?” usually results in a [...]

Loyalty Sells

To keep repeat customers you must consider recognition. For instance, keep track of the types of purchases your loyal buyers make, and on their next visit offer them the same or similar product at a special “Repeat Customer” discount. Or you can put into place the increasingly popular Customer Loyalty Program, giving your repeat customers [...]

Walmart Proves Layaways May Help Retailers Bounce Back

A key component to Walmart’s success during the recent holiday season was the return of layaways.

Revamping Your Visuals

While you may not have the budget to do a complete signage overhaul, there are several cost-conscious ways to boost your business’s visual communications strategy in 2012. Consider these creative and innovative ideas: 1) Wall Decals and Graphics. Wall decals can transform a space from boring to impressive. Consider the merchandising possibilities for placing goods [...]

Selling Unique Gifts and Service

Independent retailers have found a profitable niche in the sale of unique gifts that express thoughtfulness and sentiment, but most importantly stand out from the cookie cutter gifts purchased from big box retailers. Main Street USA can often promise an unusual present, “that has a great story behind it,” says Alison Jatlow Levy, a retail [...]

Retailer’s Represented Via Video: NRF Seeking Contest Submissions

The NRF hunts to find the best retail stories in America via a video contest.

Are Mobile Shoppers Purchasing Your Products?

Mobile ad network Jumptap and comScore reveal the top selling products bought with mobile devices.

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