October is Breast Cancer Awareness Month

Breast Cancer Awareness

2016 celebrates 30 years of awareness, education and empowerment for NCBF, the National Breast Cancer Foundation. [Read more]

Holiday Marketing with Gift Cards

Arroweye Solutions

In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods. [Read more]

Make Your Customers Feel Special

Bureau West

There are several tactics to providing a great experience, but they all come down to one thing: making the customer feel recognized as an individual, rather than “just another customer.” [Read more]

Five Tips for Getting an A+ in Back-to-School Marketing

back to school

Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology. [Read more]

Fall Holiday Marketing

people looking at tablet

Is it already time for Christmas in July? For some, yes. But if you’re not quite ready for the popular winter holiday, dial down the noise a bit and start developing your marketing strategy for the biggest fall holidays: Halloween and Thanksgiving. [Read more]

Winning Mobile Marketing Strategies for The Summer

young woman with phone

Summer is one of the best times for retail businesses to get new customers. Millions of people are out on vacation, which means there are more opportunities for spending than on regular working days. [Read more]

Use Customer Experience to Increase Profits

woman helping customer

Customer experience or “CX” is not just a buzzword. It’s an approach that can win new customers, slash churn, and turn customers into evangelists. If your company isn’t utilizing the customer experience perspective, you’re leaving profits on the table. [Read more]

Drive Customer Engagement through Social Experience

Customer Engagement

In a world with attention spans that are becoming increasingly shorter, retailers must work harder and smarter to engage audiences. [Read more]

Print in a Digital Age: A Marketing Success Story for a Small Indie Bookstore

Brick and Mortar

Joining the Rediscovered Books’ team in Boise, ID, was a surprise for me. After being in retail for 6 years I thought I knew what I was getting into. [Read more]

Name-Dropped Products and the Increasing Importance of Personalization

Name Dropped Products

Name-drop and customized merchandise are a classic success story for tourist destinations, zoos, and museums. [Read more]

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