Editor’s Picks for Holiday Buying

editors picks

The gift industry is always changing. As retailers, we need to keep up.




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A Focus on Finance: Know Your Options

finance

Every business needs money at some point, it’s really just a matter of when. You might need to pull through a slow season, expand products and services, or launch a new digital marketing campaign.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Influencer Marketing: The Good, the Bad, and the Ugly

Influencer

Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.




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Instagram-Worthy Fashion Trends

Instagram

Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot.




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The Digital Transformation of Retail

AI

You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend.




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Ways Finance-Phobic Business Owners Can Keep Costs Down

finance

Not every small business owner loves dealing with the nitty gritty of numbers.




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Wonder Woman: Breaking Glass Ceilings, Conquering Retail

Wonder Woman

Summer means blockbuster movie releases and 2017 is no exception. The long-awaited Wonder Woman movie debuted June 2nd and amassed over $100 million in domestic ticket sales during opening weekend.




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How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.




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Perfecting the Customer Journey During Peak Traffic

high traffic

Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier.




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