Influencer Marketing: The Good, the Bad, and the Ugly

Influencer

Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer. [Read more]

Instagram-Worthy Fashion Trends

Instagram

Instagram posts don’t just happen. They are carefully crafted and executed and not all products can make it into the shot. [Read more]

The Digital Transformation of Retail

AI

You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. [Read more]

Ways Finance-Phobic Business Owners Can Keep Costs Down

finance

Not every small business owner loves dealing with the nitty gritty of numbers. [Read more]

Wonder Woman: Breaking Glass Ceilings, Conquering Retail

Wonder Woman

Summer means blockbuster movie releases and 2017 is no exception. The long-awaited Wonder Woman movie debuted June 2nd and amassed over $100 million in domestic ticket sales during opening weekend. [Read more]

How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see. [Read more]

Perfecting the Customer Journey During Peak Traffic

high traffic

Successful online retailers are looking after their customers’ experience on a regular basis. Being prepared and planning ahead for optimizing their shopper’s journey can make life so much easier. [Read more]

Balancing Personalization and Privacy in Retail

Balancing in Retail

Consumer expectations are higher than ever. Technology innovation and a rising number of retail providers have added fuel to this fire. [Read more]

Soaring Optimism for Small and Mid Market Business Owners

Small Business

It is a good time to be in retail. Continuous developments in technology are leveling the business playing field, the new political climate promises imminent policy changes, and overall consumer and retailer optimism is rising. [Read more]

A Winning Local Business Strategy

local marketing

On June 27, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts. [Read more]

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