6 Trends to Win Customers

Trends

A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.




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Q&A with Shopify on Social Commerce

Shopify

There is no question social media is changing how, when, and why people shop. We discussed these changes in consumer behavior with Satish Kanwar, VP & GM of Channels at Shopify.




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Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty

Brand Loyalty

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.




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Toy Industry Shakeup

Toys

Toys “R” Us kids will officially be a generation of the past. In March, the company announced they will close or sell all of their 735 U.S. stores including Babies “R” Us locations. It is no secret that Toys “R” Us has struggled with debt for a long time.




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Getting Creative with Spring Holidays

open

We are finally entering the season of outside BBQ’s, beautiful walks on the beach, and lemonade and iced tea. It’s the perfect time for retailers to put on their best face and welcome customers walking around downtown and getting some fresh air. At this point, you have probably redecorated your store with some nice spring […]



Appealing to Millennials: It’s Easier Than You Think

millennials

Born between the years 1980 – 1996, there are 80 million Millennials in the U.S. They are currently the largest demographic, making up 25% of the U.S. population.




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Targeting Gen Z: Who Are They and What Do They Want?

gen Z

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.




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Don’t Forget About Dad! Father’s Day Gifts Galore

Father’s Day

Last month we wrote an article sharing ideas for Mother’s Day gifts and marketing, but we can’t forget about dad! Father’s Day is coming up on June 17, 2018 and it is a lucrative day for retailers. In 2017, the National Retail Foundation reported that Father’s Day spending reached a record high of $15.5 billion.




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Rise & Evolution of the Athleisure Movement

athleisure

What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.




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Fashion Vending Machines: The Next-Gen Pop-up?

Fashion

Retail vending machines have begun popping up across the U.S. They offer convenience to shoppers and extra revenue for retailers. They are a great way to boost business without making a big commitment.




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