Thursday, May 17, 2012

Designing a Retail Business Based on Biometrics and Real Statistics

December 15, 2011 by Jaclyn Allard  
Filed under Marketing

With the help of biometrics, brick and mortars aren’t relying only on their sales numbers to solve problems.

Magmito Promotes Easy Mobile Marketing for Independent Retailers

December 12, 2011 by Jaclyn Allard  
Filed under Marketing, Podcasts, Product Trends, Web Marketing

Mobile content creation solutions such as Magmito help retailers consider a world of mobile possibilities.

Indies Profit from Unique Gifts and Smart Business Tactics

November 22, 2011 by Jaclyn Allard  
Filed under Management, Marketing

While unique merchandise draws customers, smart business tactics help drive home the sale.

Mobile Marketing a Crucial Part to Holiday Shopping

November 21, 2011 by Jaclyn Allard  
Filed under Industry Headlines, News, Web Marketing

More people in the U.S. are using a mobile device to aid in their in holiday and every day shopping.

Continuous Campaigning to Boost Local and Small Business Awareness

November 16, 2011 by Jaclyn Allard  
Filed under Industry Headlines, Marketing, News

American Independent Business Alliance (AMIBA) urges consumers to “unchain” for a day on Nov. 19.

Independent Retailers Can Capitalize on Small Business Saturday

November 16, 2011 by Jaclyn Allard  
Filed under Industry Headlines, Marketing, News, Web Marketing

Small Business Saturday returns, providing consumers with incentives and a new holiday shopping experience.

Closing the Communication Gap Between Each Customer Visit

To help in keeping an open line of communication with consumers, insight and content are two areas for answers.

Profitable Fixtures and Displays

November 3, 2011 by Jaclyn Allard  
Filed under Company News, Podcasts

Any retail display or fixture can be used creatively to produce remarkable and profitable results.

Fast Track Brand Building

November 1, 2011 by Publisher  
Filed under Magazine Archives, Marketing

A successful brand is built on what is real and authentic about you, and people know an authentic brand when they see one.

Coupon Marketing Strategy

November 1, 2011 by Publisher  
Filed under Magazine Archives, Marketing

Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact, Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the [...]

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