Whether you are traveling for tradeshows or you’re taking off for a much deserved summer vacation, there are three simple steps to put your marketing on autopilot and keep your store’s foot traffic up, even while you are away.
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By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place…
Campground stores are a great way to add a lot of revenue to the bottom line of any campground. Some stores even generate as much revenue as the campsites produce. Every campground should have a store that carries more than just sodas, ice and the camp’s t-shirt.
Have you ever noticed how the big box stores are constantly written about in the newspapers, magazines, and on websites? You feel like your little old retail store could never get the attention of the media. Let’s shatter that myth. Small retail stores can get great press. All it takes is some elbow grease and building relationships with the media. Don’t worry! Here is how it’s done.
To meet the needs of the growing number of mobile users among shoppers, retailers agree that mobile must be the number one priority for their digital business in 2014.
The 59th Museum Store Association (MSA) Retail Conference and Expo will take place April 11-14 at the George R. Brown Convention Center in Houston, TX. The conference features educational sessions, the debut of the MSA Certificate Program and new Product Development Gallery, and the return of retail boot camp.
Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website.
As an indie retailer, you are responsible for sales, accounting, purchasing and a host of other duties. Rewarding? Yes. Peaceful? No. These routine responsibilities leave few resources for in-store marketing.
In store advertising, just like every other type of advertising, asks the question, “How do I capture customers’ attention and keep it?” If you are an independent retailer, manufacturer or product designer that retails through this channel, it is important to answer this question. Competing for attention in a smaller shop can be especially challenging without the ample square footage larger retailers have. Here are some creative ideas for in-store advertising to increase engagement and sales.