Study Identifies Merchandising “Must-Dos”

A new report by RSR Research has identified seven tenets of modern merchandising that retailers might want to consider in their marketing plans. Titled “Defining Twenty-First Century Merchandising: Benchmark 2010”, the report is based on a survey of nearly 100 retailers conducted last summer. “The retail thought-process has genuinely and irrevocably changed,” says Paula Rosenblum, […]

Opinion: “Shopper Marketing” Can Boost Sales


As shoppers think more and more about what they’re buying, savvy retailers can gain the upper hand by thinking like the customer.

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Facebook's Location Feature

Marketers are excited by the recent announcement by social networking giant, Facebook, of an upcoming location based feature. The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike, as a means to increase brand awareness and drive […]

It’s Time: Holiday E-mails Need To Be Readied

Even though Labor Day plans for most are not yet finalized, those in the know says it’s not too soon for retailers to start thinking about e-mail marketing campaigns for the upcoming holiday season. A new report from e-mail marketing services vendor Responsys — titled the “2010 Retail Email Guide to the Holiday Season” — […]

Survey: Local Social Marketing Works, but Needs Help

A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]

Need Marketing Help? Try Facebook

A new blog from online Drop Ship site outlines some easy steps to utilizing social media as part of your independent marketing effort, especially using Facebook. Making the case for going online to reach new and potential customers, the blog notes that: * Facebook, has more than 500 million members; * More than 85% […]

Retailers Look To Online Channels

Retailers who are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shoppers continue to research and buy products online and via smartphone style devices, retailers will find it increasingly profitable to reach customers through non-traditional channels. During a period of slow […]

Knowing What Your Customers Want


One of the most reliable methods for retailers to gain an understanding of consumer tastes is tracking the spending habits of customers.

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The Value of Email Marketing


There is currently a shift happening in the way companies view email as a tool for merchandise marketing campaigns.

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Moms Turn to Web

About 85 percent of online moms say having a baby changed their purchasing habits, according to the, “21st Century Mom,” report, a study published by BabyCenter, an online community for expectant and new moms, according to eMarketer, New York, NY, a firm providing digital intelligence to help business people make better decisions. Mothers control an […]