Fanminder Builds Social Biz


Fanminder is helping small businesses get social. For smaller operations in which employees are already filling multiple roles and every penny is pretty much spoken for, staying on top of social media can be next to impossible. That’s a dilemma that Fanminder, based in Los Altos, CA, hopes to solve. Fanminder, which launched in 2010, […]

Social Networking


Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]

Psychology of Shopping

If you’ve ever wondered why some people are proud to announce a great deal on a new outfit, or why they like wine more when it’s expensive, author, Philip Graves, might have the answer. Graves, one of the world’s leading experts in consumer behavior, shares his insights into the psychology of shopping in a new […]

Retail America on Sale

In 2010, three billion coupons were redeemed out of the hundreds of billions that were printed, but that’s only the tip of the discount iceberg. Not only is retail America awash in coupons, it’s also awash in discounts, sales, doorbusters and loyalty programs. Such ideas as strategies and slogans have all but disappeared in retail […]

Personal Touch Discounts

Although in-store retail spending jumped significantly this past holiday season over last year, rising a healthy 5.5 percent according to MasterCard, that number was overshadowed by a 15.4 percent increase in online spending. It was the first time that online spending accounted for more than 10 percent of all gift purchases. Even before the holidays, […]

Retail Marketing Predictions

Media Logic, a nationally recognized agency specializing in marketing for a social world, has published its predictions for retail marketing in 2011, in a short video and white paper, which offer marketing recommendations aimed at retailers, as well as general projections for the social media landscape in the new year. The studies are based on […]

Creating Customer Loyalty

A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an existing one. Despite that, it seems the majority of marketing campaigns are centered on reaching prospects and converting them into paying customers, rather than maintaining relationships with existing brand […]

Independent Retailers, Local Businesses Turning More to Social Marketing To Boost Visibility


Research has found with money tight, small businesses are turning to free social media to draw and retain customers.

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Marketing Gets Tougher: Court Rules Retailers Can’t Request ZIP Codes


Sending a chill through the marketing community, California’s highest court says shopkeepers can no longer ask customers for their ZIP codes.

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Marketing To Boomers

Marketers continually look for ways to group targeted customers to connect efficiently with them, and one insider has taken a closer look at the iconic Baby Boomer market. The following, by Jim Gilmartin, president of Chicago based, Coming of Age, Inc., offers 10 insights into better understanding early stage boomers (born 1946 to 1954) and […]