Mobile Marketing Tips

Mobile marketing has great potential to increase a retailer’s return on equity. How could this be? Well, cell phones provide a cost effective marketing and customer service solution, and when used well, mobile marketing can generate quality leads, disseminate important information instantaneously, and improve customer confidence in a retail store. With about 80 percent of [...]

It’s Time: Mobile Marketing Urged for Retailers

A recent analysis piece from interactive marketing news site ClickZ says the time has come for retailers to seriously consider adding mobile marketing to their sales arsenal. “Today, in the U.S. alone, there are more than 85 million mobile Internet users, according to eMarketer,” the report says. “The consultancy projects that number to reach 100 [...]