Mobile Buyers Changing the Web: How Your Business Can Adapt

Mobile World

More than 60 percent of U.S. citizens own smartphones.




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Psychology of Cart Abandonment

Cart Abandonment

As long as online shopping sites have been around, site owners have been plagued with the issue of recapturing shoppers who did not complete the order process.




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HR in Retail 2015: Do’s and Don’ts

HR in Retail 2015

The retail industry is projected to grow 10 percent by 2022 according to the Bureau of Labor Statistics.




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Authenticity Through Biology: Biosignature

BioSignature

“Banks Heap Suits on Target Over Breach” read a recent headline in the Wall Street Journal story. By the time the story broke, seven financial institutions had filed class action suits against Target, alleging it did not sufficiently protect its customer’s data.




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Run, Don’t Walk: Chasing Customer Expectations in Retail

Customer Expectations

Smartphones and apps continue to grow in importance for both consumers and the companies dependent on reaching them.




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Understand Your Customers with Mobile POS Surveys

Mobile POS Surveys

Retailers have relied on point-of-sale (POS) customer surveys since the days of pens and clipboards to get a better idea of what customers want from their shops.




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Open Source vs. Hosted Shopping Cart Solutions

Shopping Cart Solutions

Owners of ecommerce businesses have many options when it comes to choosing a platform for selling their products. Options include hosted solutions, open-source and custom solutions.




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Take Inventory of Your Ecommerce Provider

Best Practices in Ecommerce Navigation

All online business owners use some type of ecommerce “provider,” whether as simple as a PayPal Buy Now button or as complex as an integrated Point of Sale/ ecommerce software combination. This month, let’s take a look at two leading edge features and why these are important to online business owners. If your current ecommerce provider isn’t offering features similar to the ones below, it could be time to evaluate other ecommerce options for your business.




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Infographic: Navigating Ecommerce Channels

Navigating Ecommerce Channels

For online retailers, navigating the many channels of ecommerce can be a challenging feat, especially with the consumer’s path to online purchase becoming one without borders. According to ChannelAdvisor’s new Multichannel Ecommerce Study of online retailers, 90 percent of retailers surveyed are selling on marketplaces. The survey of more than 200 retailers in the US and UK identifies the strategies retailers are using to optimize their online sales on their voyage to success.




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The Wisdom of the Webroom

The Wisdom of the Webroom

“Drive them to retail” is a marketing mantra as old as the marketplace, and it’s back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold logic in the pursuit of price. But that has changed.




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