Selling for the Ages: Generational Consumer Insights

selling for all ages

Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.




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Macy’s Overhauling Rewards Program: Will it Work?

Loyalty

Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.




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The Myth of the Retail Apocalypse

Retail

It is 2017 and not even the retail industry is safe from fake news. We have all seen the headlines declaring a “Retail Apocalypse” and that “Retail is Dead.”




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Black Friday Creep: Should Retailers Open on Thanksgiving?

Black Friday

Seasonal creep is a disease that has long plagued the retail industry. From holiday decorations inching into October and pumpkin spice cropping up in August, our industry, and its consumers, is not known for our patience. Black Friday is no exception.




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