Browsing: October 2014 issue

Adventure Planet, a division of Rhode Island Novelty, is looking forward to this year’s IGES/SSS show for one simple reason: “It’s the top show for gift shops,” says Jeff Shaughnessy, sales manager.

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Evelyn and Simon Safrani of the Zaf Group are pretty sure your customers have never seen products like theirs. Founded a decade ago, the Zaf Group launched a line of custom and unique lighters, in a huge variety of shapes and sizes.

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Shellie has a simple suggestion for customers who buy its products at the retail level: “Always be yourself, unless you can be a mermaid.” It makes sense when you consider Shellie’s product line of beautifully crafted jewelry that captures the essence of the ocean.

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If you wear a size 9-½ in shoes, would you buy size 10 because that is the closest size the store had? Absolutely not. If your ring size is 7 and all the store has is size 6 or 8, then you will most likely walk out empty handed—as you should in this situation. The same goes for purchasing fashion jewelry chains.

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Safari Ltd., maker of miniature figures, releases around 70 new figures a year and offers more than a thousand in all. Where in the world do they come up with all those ideas? “We get many suggestions from letters and emails,” says Matthew Mullan, social media specialist. “People comment on Facebook and Instagram. You name it.”

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