Study Uncovers Smartphones’ Influence on Retail Shopping

Smartphone influence

Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes. [Read more]

Successful Omnichannel Means Focusing on the Customer

doing omnichannel

Omnichannel is the buzzword of the moment in retail circles, and with good reason. [Read more]

What’s Next for Retail?

2017 Retail Forecast

If we can guarantee one thing that’s coming in the New Year, it is change. After an extraordinary election year, an unprecedented candidate is ready to take office. [Read more]

Omnichannel Strategies- What Works?

Omnichannel

New technologies continue to disrupt the marketplace, making predictions about the future of omnichannel retailing precarious. [Read more]

Secrets to Successful Integrated Media Planning

Media Planning

Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store). [Read more]

Retail Analytics Bridging Online and Offline

Retail Analytics

Offline and online have reached a point where they need to connect to create the seamless shopping experience consumers are demanding. [Read more]

How to Create a Mobile-Friendly Experience in Your Store

04oct216_bl_bobbi-leach_th

A quick look around a crowded store can often make one thing clear: today’s shoppers won’t venture too far without their phones. According to a recent survey from SessionM, ninety percent of retail shoppers use their smartphones while in-store. [Read more]

Take It To The Next Level: Creating A Borderless Retail Experience

borderless shopping

Ninety percent of consumers expect the lines between physical store, online, mobile app, and phone support to be invisible. [Read more]

Five Tips for Getting an A+ in Back-to-School Marketing

back to school

Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology. [Read more]

Back to School Shopping in the Omni-Channel Era

5 Tips to Attract Back-to-School Shoppers

Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use. [Read more]

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