Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.
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Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.
A strong ecommerce presence is an essential prerequisite for survival in today’s hyper-connected marketplace. Transitioning to a new platform can be expensive and time-consuming, and success hinges on your ability to effectively address several key points.
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