Delivering Mirth in a Box

Mirth in a Box

If you’ve ever attended summer camp as a kid, you know the homesickness can be brutal. At that age, few things are more exciting than a care package from home, or when you go away to school for the first time, receiving a surprise box in the mail from your family.




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How Good Website Design Translates to Better Sales

Web site

In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.




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New Supreme Court Ruling Impacts Online Retailers

pablo238

In a decades-long debate, the Supreme Court ruled on June 21st in favor of South Dakota in that small catalog and web retailers will have to comply with the conflicting tax rules of more than 12,000 local tax jurisdictions across 46 states. This is a big win for states and brick-and-mortar retailers, but not everyone […]



Encouraging Customers to Shop Small with Etsy Wholesale

Etsy

The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.




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Online Retailers Making Their Way Into Brick-and-Mortar Stores

open

In-store personalization is more important now than ever, especially with Millennials and Generation Z wanting to feel more like a close friend than a customer. Online start-up retailers are showing us how it’s done.  Digital native brands such as Everlane, a clothing company, Casper, a mattress startup, and Eyebobs, an eyewear retailer, are making an […]



Visual Merchandising: Creating a Community Online

visual merch

Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.




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H&M: Will Afound Replace Ecommerce Losses?

H&M

Seen as a forward-thinking company, H&M added online shopping back in 1998, establishing the very first online market in Sweden. But, for the fast-fashion behemoth, it seems like lately they may have lost their forward-thinking mojo.




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Make Your Store All About Mom

Mother's Day

Mother’s Day is on Sunday, May 13th this year. In 2018, an estimated total of $21.4 billion will be spent on Mother’s Day in the United States.




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5 Retail Email Marketing Tips for Collaborating Between Your Digital and In-Store Experiences

Web Profit

As a retailer, you’ll want to maximize your opportunities in both online and offline retail worlds, keeping shoppers happy and spending their money in your store. Here’s how you can use retail email marketing to do just that.




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Why Net Neutrality Matters for Retail

nat neutrality 2

Net neutrality is an extremely important topic that impacts each and every one of us. The problem is that many people are not paying attention to it. As retailers, you need to know what net neutrality is and how it can impact your business.




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