Not all yardsticks are created equal. American Promotional Products should know, as the creator of one of the most high quality yardsticks in the industry. “It’s a unique product, and we call it our ‘old time yardstick,’” says Mike Murray, marketing manager. “It’s something you would have gotten back in the ’40s when you went into a store. It’s thicker, wider (¼ inch), and it’s going to last forever.” The quality of yardsticks has changed over the years, Murray notes. “Many manufacturers have cheapened them; they’ve gotten thinner, and you can even bend them back. Not ours.”
