How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store. [Read more]

7 Ways to Make Your Product More Competitive When You Can’t Budge on Price

jenna-cyprus

Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors. [Read more]

Amazon’s New Rules on Consumer Reviews Have Changed the Game for Retailers

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Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers. [Read more]

Made in the Shade: Sunglasses for Success

Sunglasses

As we head into Spring, retailers and consumers alike have warm weather on the brain. Vacation season and the summer months are not far out of reach. As a retailer, now is the time to start stocking up on warm weather staples, particularly sunglasses. [Read more]

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