Study Identifies Merchandising “Must-Dos”

A new report by RSR Research has identified seven tenets of modern merchandising that retailers might want to consider in their marketing plans. Titled “Defining Twenty-First Century Merchandising: Benchmark 2010”, the report is based on a survey of nearly 100 retailers conducted last summer. “The retail thought-process has genuinely and irrevocably changed,” says Paula Rosenblum, [...]

Knowing What Your Customers Want

One of the most reliable methods for retailers to gain an understanding of consumer tastes is tracking the spending habits of customers.