Shifting Behaviors in Back to School Shopping

Shifting Behaviors in Back to School Shopping

By John Gregory Retailers are in full back-to-school mode, and with good reason. More than 50 million students will be going back to school this year, and many will need school supplies, clothes and other items that will be purchased during the summer shopping season. This typically runs from Memorial Day to Labor Day, making it the second busiest shopping event of the year. You can expect this ... [Read more]

How to Utilize Vendors When Marketing Products

How To Utilize Your Vendors When Marketing Products

By Cody Grandadam As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive. Luckily, it ... [Read more]

Men’s Skin Care Industry Booming

Men’s Skin Care Industry Booming

By Jesse Witham Annual sales for men’s grooming products reached $3 billion in 2012, and are projected to grow to $6.1 billion by 2017. For the first time in history, men spent more cash on male-specific toiletries in 2013 than on shaving products. Retailers big and small are taking notice, and are betting big that the trend will only continue to grow. “Men’s Grooming Zone” The ... [Read more]

Revitalized Gift & Toy Market

Revitalized Gift & Toy Market

After years of relentless pressure, experts in the toy and gift market are finally beginning to see signs of a revitalized market for small to midsize retailers. However, they warn, it's not a simple story. The market that's emerging post-recession and post-Internet is a very different market than retailers have grown accustomed to. In fact, it may be more like the one their grandparents would ... [Read more]

Infographic: The Future of Retail

Future of Retail

Infographic via www.colourfast.com. ... [Read more]

Expanding Your Business Internationally

Expanding Your Business Internationally

By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating a storefront that has ... [Read more]

Take a Break and Put Your Marketing on Autopilot

Put Your Marketing on Auto-Pilot

By Jessica Moretti Your boarding pass is printed. Your luggage is in-hand. You run through a mental checklist to make sure everything for your home and your store is in order. The cat has plenty of food; the dog is with the neighbor; children with the in-laws. Your store manager is fully prepared to run the shop while you are out, but you worry if she will run into any trouble closing the ... [Read more]

Survey: Customer Engagement Top Retail Initiative

Survey: Customer Engagement Top Retail Initiative

By Ken Morris Within five years 75 percent of retailers plan to identify customers when they walk in the store according to Boston Retail Partners 1st  CRM/Unified Commerce Benchmark Survey. Previously you could rest easy knowing your brand had a presence in multiple channels, both online and offline. Those days are long gone. As the customer's decision-making process has become the epicenter of ... [Read more]

Market Update: Watches and Jewelry

Market Update: Watches and Jewelry

Now might be the perfect time to get into the watch and jewelry business, or expand into new product lines. Experts in the fashion jewelry and watch market say the improving economy has been good for business in almost every sector of the market. "The jewelry sector was very stagnant for a while," says Adri Sfalcin, executive director of the Mid America Jewelers Association, with headquarters in ... [Read more]

SnapRetail Introduces Click & Mortar

SnapRetail Marketing Solution Saves You Time

Don't spend hours searching for ideas to promote your store. Get them delivered to your inbox weekly. Sign up for SnapRetail's Click & Mortar to receive fun, time-saving ideas to drive traffic to your indie store. You will receive the latest in online marketing trends, best practices for social marketing, and tips to improve everyday operations. Learn more here. ... [Read more]