Preparing For Small Business Saturday

Small Business Saturday

By Kelley Sloyer Excitement is in the air, the food and entertainment is ready, and fans arrive early to be the first to enter the building. Small Business Saturday, the independent retailer’s Super Bowl, is right around the corner. So what can you do now to turn Small Business Saturday this Nov. 29 into Super Saturday? Retailers can implement the following four tactics to prepare their stores ... [Read more]

Security Leaps into the 21st Century With Remote Monitoring

How to Protect Against a Data Breach

Larger department stores and pharmacies now have remote monitoring of their camera systems. Due to of the number of stores, these larger chains can have one location watching the cameras for various locations to spot shoplifting. They can then alert the local security personnel of suspicious activities, while saving thousands of dollars compared to each store having to do this individually.  The ... [Read more]

The Wisdom of the Webroom

The Wisdom of the Webroom

By Pat Dermody "Drive them to retail” is a marketing mantra as old as the marketplace, and it's back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold ... [Read more]

Gift Cards Raise Retail Revenue

Gift Cards Raise Retail Revenue

By Mary Donovan Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely ... [Read more]

Shifting Behaviors in Back to School Shopping

Shifting Behaviors in Back to School Shopping

By John Gregory Retailers are in full back-to-school mode, and with good reason. More than 50 million students will be going back to school this year, and many will need school supplies, clothes and other items that will be purchased during the summer shopping season. This typically runs from Memorial Day to Labor Day, making it the second busiest shopping event of the year. You can expect this ... [Read more]

How to Utilize Vendors When Marketing Products

How To Utilize Your Vendors When Marketing Products

By Cody Grandadam As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive. Luckily, it ... [Read more]

Men’s Skin Care Industry Booming

Men’s Skin Care Industry Booming

By Jesse Witham Annual sales for men’s grooming products reached $3 billion in 2012, and are projected to grow to $6.1 billion by 2017. For the first time in history, men spent more cash on male-specific toiletries in 2013 than on shaving products. Retailers big and small are taking notice, and are betting big that the trend will only continue to grow. “Men’s Grooming Zone” The ... [Read more]

Revitalized Gift & Toy Market

Revitalized Gift & Toy Market

After years of relentless pressure, experts in the toy and gift market are finally beginning to see signs of a revitalized market for small to midsize retailers. However, they warn, it's not a simple story. The market that's emerging post-recession and post-Internet is a very different market than retailers have grown accustomed to. In fact, it may be more like the one their grandparents would ... [Read more]

Infographic: The Future of Retail

Future of Retail

Infographic via www.colourfast.com. ... [Read more]

Expanding Your Business Internationally

Expanding Your Business Internationally

By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating a storefront that has ... [Read more]