How Ecommerce Retailers Can Get Ahead of Competition

Ecommerce

The way consumers shop has drastically transformed over the years. [Read more]

Quick Tactics to Optimize Your Landing Pages

Landing Pages

Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. [Read more]

Performance Marketing Lies

Online Marketing Lies

The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you: [Read more]

Expanding Your Business Internationally

Expanding Your Business Internationally

By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating […]

3 Most Important Pages on Ecommerce Sites

3 Most Important Pages on Ecommerce Sites

To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion. [Read more]

B2B Firms Report Results from Blogs, SEO and Social Media Strategies

B2B Firms Report Results from Blogs, SEO and Social Media Strategies

The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report: [Read more]

Guide to Product Listing Ads

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By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]

How to Set Up a PPC Campaign (Part Two)

Jay Wilner PPC Campaign

Here are a few tips to help independent retailers manage and optimize PPC campaigns. [Read more]

Merchandising Optimization

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There is no doubt that the core of merchandise operations has changed. Specifically, optimization tools and techniques can infuse the entire merchandise life cycle. [Read more]

How to Set Up a PPC Campaign (Part One)

how to set up a pay per click (ppc) campaign

Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely. [Read more]

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