For an e-commerce website, achieving a high search engine ranking is often exceptionally difficult. How can you differentiate your website from competing websites that sell similar products?
The way consumers shop has drastically transformed over the years. [Read more]
Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. [Read more]
The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you: [Read more]
By Mike Auger Ever think about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating […]
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion. [Read more]
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
Here are a few tips to help independent retailers manage and optimize PPC campaigns. [Read more]