Selling for the Ages: Generational Consumer Insights

selling for all ages

Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.

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How to Avoid A Popup Fail

pop ups

Pop-ups are known to be excellent catalysts for boosting business and bumping sales, especially during a lull.

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The 2017 Solar Eclipse’s Impact on Retail Traffic


On August 21st, what seemed like everyone in the United States stopped for a moment and craned their necks to stare at the sky.

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MSA Launches Museum Store Sunday


Shop at museum stores and give back. The Museum Store Association (MSA) launches a new international campaign: Museum Store Sunday #museumstoresunday

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What Went Wrong With J.Crew?


J.Crew has been showing signs of trouble for a few years now, but just recently major changes have been made.

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Trend Spotting for 2017

chilling towels

With 2017 in full swing, we already have a feel for what new consumer trends are emerging, which ones are enduring from last year, and what has fizzled out.

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What will Blockchain Mean for Retail?


Blockchain is a digital ledger. It’s a distributed database that allows trustworthy and permanent record keeping. Each record, or block, is timestamped and links back to a previous block.

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Study Uncovers Smartphones’ Influence on Retail Shopping

Smartphone influence

Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes.

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Summer Souvenir Sellers

Summer Souvenirs

The summer season means vacations, traveling, and family outings. For retailers, a shift in consumers means a shift in sales strategy.

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Amazon’s New Rules on Consumer Reviews Have Changed the Game for Retailers


Competing with Amazon, or Walmart® or any every-day-low-price (EDLP) retailer on price has long been extremely challenging for smaller, independent retailers.

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