Browsing: shoppers

Retailers, buyers, trendsetters and shoppers alike are all excited for the summer apparel and accessory season. Why? The warm-weather months always bring new, trendy and outgoing looks to the forefront of the fashion and apparel industry.

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Today’s shoppers are walking into your stores with more data than ever before. Most customers do some combination of browsing your website, checking inventory, comparing prices, and reading reviews for both your store and competitors before they even arrive.

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As a retailer who has just lived through the ups and downs of Black Friday, Small Business Saturday, Cyber Monday and all of the holiday shopping season, at Independent Retailer, we’re guessing you’d like to hear a little bit about what other retailers are doing – successfully!

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Aspectiva, a technology company specializing in online analysis for retailers, used artificial intelligence tools to conduct a survey of over 75,000 opinions on more than 40 ecommerce sites to develop a report on the state of online shopping.

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Today’s customer is always connected, opening the door for retailers to influence purchase decisions in the moment. But, as retailers strive to reach and activate customers wherever they are in their daily lives, they must first understand what they are saying with their hands (online and mobile) and feet (in-store).

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