Phone Application Pushes Bargains Right in the Aisle

Retailers have yet another new weapon in their arsenal to get shoppers to spend more while browsing; a new smartphone application that tracks and offers promotions to customers as they move about the store, the New York Times reports. The app, called Shopkick, will be available shortly for the iPhone and in the fall for […]

Shoppers Prefer Local Biz

Many consumers today prefer doing business with smaller, local businesses, according to a recent survey conducted by WebVisible, an online marketing firm. Among the reasons cited for this preference are lower prices, a higher quality of goods and more personalized customer service. Included in the survey’s findings was that four out of five consumers would […]