Social Media is the No.1 Marketing Choice for Card & Gift Retailers

34Nov2017_th

In a recent study of over 300 retailers, Card & Gift Network found social media was the most popular online marketing activity for the greetings card and giftware industry.




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A Retailer’s Guide to Instagram

Katy A

Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.




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Boost Sales with These Five Social Media Steps

social media

Social media is such a vital part of business nowadays that it cannot be ignored. If harnessed in the right way, you can take back full control over your business’s social media profiles to be used as an advantage and a tool for success.




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Pinterest for Retailers

pinterest

Pinterest is a great social media and marketing tool for retailers.




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Managing the Media Mania: How to Thrive on Social

social media

For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Snapchat for Any Business

snapchat

Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”




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How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.




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A Winning Local Business Strategy

local marketing

On June 27, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.




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Using Facebook to Grow Your Store’s Email List

Facebook

Your store has a thriving Facebook page, and maybe even an Instagram® account, too.




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