Pinterest for Retailers

pinterest

Pinterest is a great social media and marketing tool for retailers.




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Managing the Media Mania: How to Thrive on Social

social media

For many independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time.




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Can I Tweet That? Truth-in-Advertising on Social Media

social media

The past several decades have brought tremendous change to the world of advertising. The Internet — and particularly, Facebook, Twitter, Instagram, and Snapchat — have increased both the potential audience that a retailer can reach, but also its potential liability for advertising missteps.




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Snapchat for Any Business

snapchat

Snapchat is a social media platform that allows users to send temporary images and videos to friends or share on their own personal “story.”




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How to Create Amazing Visuals For Social Media Posts

social media

Creating content for social media may be a daunting task. You must maintain the right balance between what an audience wants to see and what you want them to see.




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A Winning Local Business Strategy

local marketing

On June 27, 2017, the Local Business Marketing Summit will kick off – it’s a FREE two-day online event designed specifically for local businesses who want to jump start their marketing efforts.




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Using Facebook to Grow Your Store’s Email List

Facebook

Your store has a thriving Facebook page, and maybe even an Instagram® account, too.




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Use Social Media to Increase Your Bottom Line

Social Media Repetition

Eighty-six percent of social media users follow businesses. Instinct would tell us that users follow brands for promotions and discounts. However, in reality the relationship is much deeper.





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Generation Z: Understanding the Youngest Demographic

Generation Z

Generation Z are the new kids on the block. The oldest of this demographic group are just starting to graduate from college and enter the adult economy.




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11 Actionable Ideas to Increase Website Engagement

Increase Web Engagement

User engagement is a clear indication of success for any website.




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