Social Networking

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Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small […]

Study Finds Retailers Not Utilizing Social Media To Its Highest Potential

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There seems to be a disconnect between what customers say they want out of social media and what businesses think they want. [Read more]

Report: Social Media Sites Driving Teen Retail Purchases

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With teens logging online in record numbers and making purchase decisions based on what they find there, retailers need to up their game. [Read more]

Independent Retailers, Local Businesses Turning More to Social Marketing To Boost Visibility

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Research has found with money tight, small businesses are turning to free social media to draw and retain customers. [Read more]

Retailers Starting To Embrace Social Media

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A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it. [Read more]

Survey: Local Social Marketing Works, but Needs Help

A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]

Need Marketing Help? Try Facebook

A new blog from online Drop Ship site DropShipAccess.com outlines some easy steps to utilizing social media as part of your independent marketing effort, especially using Facebook. Making the case for going online to reach new and potential customers, the blog notes that: * Facebook, has more than 500 million members; * More than 85% […]

Brands Jump on Facebook's Upcoming Location Feature

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The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike. [Read more]

Twitter Introduces "Promoted Tweets"

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Advertisers will be able to select keywords they want their marketing messages to appear under when Twitter users do a search for those particular terms. [Read more]

Marketing Musts

OXFORD COMMUNICATIONS in central NJ offers five marketing resolutions for 2010 to help brands leverage industry trends and prepare for the consumerism renaissance. [Read more]

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