Independent Retailers, Local Businesses Turning More to Social Marketing To Boost Visibility


Research has found with money tight, small businesses are turning to free social media to draw and retain customers.

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Retailers Starting To Embrace Social Media


A new report reinforces what many savvy retailers already know: social media works as a way of reaching customers. Now you have to implement it.

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Survey: Local Social Marketing Works, but Needs Help

A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]

Need Marketing Help? Try Facebook

A new blog from online Drop Ship site outlines some easy steps to utilizing social media as part of your independent marketing effort, especially using Facebook. Making the case for going online to reach new and potential customers, the blog notes that: * Facebook, has more than 500 million members; * More than 85% […]

Brands Jump on Facebook's Upcoming Location Feature


The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike.

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Twitter Introduces "Promoted Tweets"


Advertisers will be able to select keywords they want their marketing messages to appear under when Twitter users do a search for those particular terms.

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Marketing Musts

OXFORD COMMUNICATIONS in central NJ offers five marketing resolutions for 2010 to help brands leverage industry trends and prepare for the consumerism renaissance.

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Social Network Use

BEYOND SEARCH, a firm that tracks social networks on the Internet, has released its list of the top ten social network trends to come in 2010.

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Saks 5th Ave. Execs Expound on Importance of Social Media

Luxury apparel

In this day and age of social media, it’s of paramount importance that businesses communicate and interact with their customers online.

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