Social Media: An Online Window Shopping Experience

Social Media: An Online Window Shopping Experience

In today’s increasingly digital world, it’s important for online retailers to leverage social media and develop a memorable online “window” shopping experience. One common misconception among retailers is that money can’t be made directly through social platforms, but there is indeed potential for a clear stream of revenue driven by branded, strategic and innovative social media activity. [Read more]

Preparing for Holiday Gift & Card Selling Season

holiday-gift-card-th

The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead. [Read more]

The Wisdom of the Webroom

The Wisdom of the Webroom

“Drive them to retail” is a marketing mantra as old as the marketplace, and it’s back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold logic in the pursuit of price. But that has changed. [Read more]

Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider. [Read more]

Above and Beyond with Pinterest

The Wisdom of the Webroom

Your Pinterest page is filled with full and engaging boards, you have a nice following and you get daily repins. The hardest part for Pinterest beginners is over. But now what? Take your page to the next level with these quick and easy tips. [Read more]

Redefining Mobile POS with Consumer Experience

Redefining Mobile POS with Consumer Experience

By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with […]

Infographic: The Future of Retail

Future of Retail

Infographic via www.colourfast.com.

13 Free Online Marketing Tools

13 Free Web Marketing Tools

The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort. [Read more]

How to Promote New Toys

How to Promote New Toys

On top of all the daily tasks that face modern retailers, the thought of marketing a new toy range can be overwhelming. You have already spent a huge amount of time researching, sourcing and acquiring the new collection, and now you need to plan and deliver a marketing campaign too. [Read more]

June ASTRA Marketplace & Academy

ASTRA

Independent Retailer recently spoke with Kathleen McHugh, president of the American Specialty Toy Retailing Association (ASTRA), the largest non-profit association providing leadership and resources to grow the specialty toy industry. [Read more]

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