SMBs Spend $845 a Month on Social Media

vocus social media survey

Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media.

[Read more]

4 Small Biz Strategies

image of small biz strategies

New technologies that can help support independent retailers’ businesses abound.

[Read more]

Are Retailers Reaching Millennial Shoppers?

image of millennials

To reach Gen Y, the time has come to make a marketing move and get personal with individual customers.

[Read more]

Research for Indy’s

IBISWorld recently released a report finding that companies in the fashion industry must jump on board with key trends within the sector.

[Read more]

Enter American Express OPEN and Facebook(R) Small Business Contest

American Express Open Facebook

Five small businesses will receive consultation from American Express OPEN and Facebook and $25,000.

[Read more]

Consumers Use Pinterest to Engage With Retailers

pinterest national retail federation study

Online U.S. consumers report they follow an average of 9.3 retail companies on Pinterest.

[Read more]

Tactical Tips for Independent Retailers

American denim

As the retail experience undergoes constant upgrades, independent retailers must be strategic to be successful.

[Read more]

Locate Indies Online

As an independent retailer you want to be found by new customers, investing in new advertising channels, such as social media or smartphone technology, may help in attaining this goal. But wouldn’t it be nice for customers to find you through an easy-to-use Internet store locator, rather than you doing all the work to entice […]

Facebook Ads 101

There still remains a learning curve for many independent retailers when it comes to advertising via Facebook and other social media. Although your marketing team may be a one man show, even the little guy can make a big name in his social network. Marketers surveyed in a recent report from the World Federation of […]

Live Blogging

Live blogging (e.g., Tweeting, time-stamped news feed updates) holds great promise for retailers looking for a new and better way to engage core customers. It’s a novel way for brands of all sizes to deliver valuable and interesting content to receptive consumers actively seeking information on products, and interaction with retailers offering those products. What’s […]