Personalized Toys Perfect for Any Age

Sing Your Name Now

From plush animals and story book CD’s to clocks and music, any product from Sing Your Name Now Co.’s line will get the kids excited to have their own personalized toy. [Read more]

Increasing Plush Sales


Plush toys have been favorites of children and adults alike for generations. [Read more]

Safari Ltd® Wins Dinosaur of the Year for the Second Year in a Row

Safari Ltd

Safari Ltd®, a family-owned manufacturer and worldwide distributor of museum-quality, educational toys, announced that for the second year in a row, Prehistoric Times magazine has awarded Safari Ltd® with the award for Dinosaur of the Year. [Read more]

Wilcor Feeds Customer Profits


There’s nothing like direct customer feedback to see what’s working, and Wilcor was happy to get plenty of positive response to its new products at the recent IGES/SSS gift and souvenir show in Sevierville and Pigeon Forge, Tennessee. [Read more]

Safari Ltd. Miniatures Bring Ideas to Life

Wholesale Toys from Safari Ltd.

Safari Ltd., maker of miniature figures, releases around 70 new figures a year and offers more than a thousand in all. Where in the world do they come up with all those ideas? “We get many suggestions from letters and emails,” says Matthew Mullan, social media specialist. “People comment on Facebook and Instagram. You name it.” [Read more]

Educational Toys Pick Up STEAM

Educational Toys Pick Up STEAM

Whether trying to prep little ones for school or simply to ward off boredom on a rainy afternoon, parents who want to get their kids experimenting, creating and exploring the world around them will gravitate toward toys and games that teach important STEAM concepts (Science, Technology, Engineering, Arts and Math). [Read more]

Bo-Po Nail Polish

Bo-Po nail polish

Since Worx Toys’ Edutech vehicles have been recognized as one of the most innovative educational toy lines, the firm has diversified its offerings with the revival of a line of brush-on, peel-off nail colors for girls. Bo-Po nail polish, originally marketed by Tinkerbell Play Cosmetics in the 1980s, lets girls easily paint their nails in a wide range of colors. The product is easily peeled off, and allows a quick switch of nail colors. [Read more]



The concept for the Sip-N-Oodle started in the backyard pool of Cameron Parker’s father, Chip. “I was a young kid at the time, and everyone was relaxing on noodles in the pool. I was splashing around and getting water in their drinks, and one friend said, “Wouldn’t it be great to design something that keeps the water from getting in there?” [Read more]

Scentco Rolls Out New Line

Scentco Rolls Out New Line

Up until January, Scentco, Inc. was known for its school fundraising product, scented pencils known as “Smencils.” Now a vibrant, newly redesigned line of pencils, markers, gel pens, and soon, stuffed animals, is available for retailers. “We brought everything on trend and put a lot of design effort into the products. They have a fresh, fun, new look,” explains Sales Director, Brandie Bowers, who is energized about the changes. [Read more]

New York Toy Fair: Top Trends In 2014

New York Toy Fair: Top Trends In 2014

Anyone who has been to the American International Toy Fair in New York City will agree that opening day is a lot like Christmas morning, with many exciting things to see. This year’s show certainly did not disappoint. Hundreds of thousands of amazing new toys, games and youth entertainment products from more than 1,150 companies filled a record breaking 414,060 net square feet of exhibit space. [Read more]