Digital Spending Up

Consumers’ preference for multiple browsing and shopping channels has retailers looking to increase digital spending for 2012.

Social Site Success

Success on Facebook, Twitter, YouTube and the many other emerging social sites is all about the approach. A study by IBM reveals that many companies are missing an opportunity to utilize social media channels to drive sales growth, because of a misunderstanding of what consumers want out of those channels. A majority of consumers say [...]

Social Networking

Social networking, often seen simply as a way for friends to keep in touch, has been pounced upon by big corporations and institutions. These companies understand the value of being seen as, “your friendly motor manufacturer,” or something to that effect. A sector where this can be even more valuable is independent retailing, including small [...]

Study Finds Retailers Not Utilizing Social Media To Its Highest Potential

There seems to be a disconnect between what customers say they want out of social media and what businesses think they want.

Twitter Introduces "Promoted Tweets"

Advertisers will be able to select keywords they want their marketing messages to appear under when Twitter users do a search for those particular terms.

Email Marketing

Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and [...]

Secrets for Small Biz Success

SCORE, Counselors of America’s Small Business Owners, offers 10 tips for small business success in 2010: Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with new and diversified products. Offer multiple price points, and create packages or customizable plans which give your customers greater [...]

Social Network Use

BEYOND SEARCH, a firm that tracks social networks on the Internet, has released its list of the top ten social network trends to come in 2010.

Web Sellers Use Social Media

The economy is not only impacting shoppers, it’s affecting online retailers, too. According to results of Shop.org’s eHoliday Study, conducted by BIGresearch, shoppers will see changes in retail marketing and promotions this holiday season, in response to economic uncertainty. With an understanding that many of today’s shoppers use Facebook and Twitter regularly, and because these [...]