Catalogs Shrink After USPS Hike

Catalogs Shrink After USPS Hike

With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.” [Read more]

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