Deep Discounts or Everyday Low Prices: Which Strategy do Consumers Prefer?

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by Yasen Dimitrov If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In […]

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