Store owners hoping to get a piece of the holiday shopping pie are being urged to establish a mobile presence sooner rather than later.
That was the gist of the message at the Mobile Marketing Summit held in New York recently.
“Many merchants are wondering where mobile fits into their marketing and selling strategies,” InternetRetailer.com reports. “The single most important goal for merchants is to become familiar with m-commerce and understand what it can do for them.”
The full story, including some insights from the VP of e-commerce at Kenneth Cole, start HERE.