Vicente Fox, Mexico’s President from 2000 to 2006, will be the keynote speaker at this year’s Hispanic Retail 360 Summit, scheduled Aug. 10-12, 2011, at the Hilton La Jolla, Torrey Pines, in southern California._ The Hispanic Retail 360 Summit, now in its seventh year, is the retail industry’s premier event for retailers and marketers looking to grow their business with the Hispanic consumer market in the U.S. It’s a high level conference and tabletop exhibition, including an informative conference program and opportunities for face to face interaction between retailers, suppliers and experts in Hispanic marketing. The conference provides retailers and suppliers a complete 360 degree look at the Hispanic shopper, using data from leading researchers, retailer case studies, and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Hispanic consumers.
A visionary leader with a deep understanding of the economic and social challenges facing Latin America, President Fox is one of the world’s most important voices on the contemporary geopolitical landscape, and the role of business in the developing world. When elected to the presidency of Mexico in 2000, Vicente Fox broke the stranglehold that the ruling Institutional Revolutionary Party had held on the state for seven decades. A charismatic reformer, Fox is credited as playing a vital role in Mexico’s democratization, and with strengthening the country’s economy. During his tenure, Fox succeeded in controlling inflation and interest rates, and in achieving the lowest unemployment rate in all of Latin America._In his business life, Fox rose to president of Coca-Cola, after starting with the beverage company as a route supervisor and delivery truck driver in 1964.
Fox will be joined on the agenda by an impressive lineup of speakers, from retailers, consumer product goods manufacturers and leading multicultural marketing experts, to consultants and agencies. Last year’s summit attracted approximately 450 attendees composed of retailers from across all channels of retailing and foodservice, major consumer products goods manufacturers, advertising agencies and consultants. Attendees included representatives from such major retailers as: 7-Eleven, Aldi, Kroger, BP, TJX Cos., Walmart, Best Buy, The Pantry, Food Lion, Kum & Go, Winn-Dixie, Papa John’s, Payless Shoe Source, Sears Holding, Family Dollar, Staples, Advance Auto Parts, and more.