According to a recent International Business Times article, e-cigarettes (e-cigs) are catering to a new generation of smokers; a generation that wants to smoke anywhere, anytime and save money. Since e-cigarettes cannot be marketed as therapeutic nicotine cessation devices, Barry Gray, owner of SmokersVapor, is careful not to guarantee benefits beyond the label of an alternative smoking device, but suggests that with the right planning, smokers may be able to cut back on traditional smoking. However, one thing Gray can guarantee is old fashioned customer service, which has allowed her company to grow large in just under two years. “I started selling out of the back of my van,” she says. “Now I supply to traveling dealers, flea market vendors, smoke shops and other independent retailers.”
Electronic Cigarettes Benefitting in More Ways Than One
And while Gray only asks for 10 minutes of your time to explain the benefits of her stainless steel, rechargeable e-cig kits, she and her team promise a lifetime of customer service. “The objective is to provide customers with a unit that is going to last them a long time and be cost effective,” she explains. “We take care of our customers with a 60 day warranty, while most e-cig distributors only offer a 28 to 30 day manufacturer’s warranty.” In fact, Gray explains that it is a job requirement within her company that reps pick up their phone and provide one-on-one attention if necessary. “I’ve driven to meet a customer at 11 p.m., in the middle of nowhere with my PJs on, to deliver vaping juice in a time of need,” Gray adds.
To Gray, no electronic cigarette is a bad electronic cigarette, as long as it is meeting the smoker’s expectations and assisting in the smoker’s ultimate goal. However, there are quite a few features offered by SmokersVapor and its electronic cigarettes that set it apart from other smoking alternatives on the market. Unlike many other e-cig solutions, SmokersVapor provides stainless steel rechargeable battery units. “Say your ceramic battery unit got dropped. This could easily cause the unit to break, or the memory chip inside to get dislodged,” Gray explains. “I’m looking to promote longevity.” Customers will also find a top choice in vaping juices offered by SmokersVapor. These juices, containing propylene glycol or the alternative, vegetable glycerin, are available in traditional tobacco flavors or the wildly popular fruits, drinks and spices categories. And while traditional smokers can visibly see their remaining ration in a carton, vaping liquid is a bit different. “We provide a red line on the bottle, almost like an empty tank indicator. Just as you would fill up at a quarter of a tank of gas, the red line is telling you it is time for another order of vaping liquid,” says Gray.
Battery lifespan varies between brands, and is determined by the number of full mouth puffs. These can range between 150 to 400 puffs, or drags. Each product typically identifies its capacities in the product description area. Best advice is to keep one battery on charge while you are using another one. A battery can be re-charged up to 300 times before you will need to replace the battery. And while some smokers may be interested in a disposable e-cig to avoid the hassle of recharging, Gray reminds them that they are still spending money two to three times a week for a replacement. “After two weeks, they could have purchased a kit from us and still be using it,” she adds.
Gray’s mission, however, isn’t solely to provide the best quality electronic cigarette on the market, but to offer blue collar pricing, for smokers spending a fortune on cigarettes in a down economy. “Our most expensive unit is $65 retail, while many on the market average around $85,” Gray notes. And retailers don’t have to worry about profits, as they can at least expect a 50 percent markup on SmokersVapor’s products, and sometimes even as high as 200 percent markup. “Our best selling 510 Starter Kit is available for $32 wholesale, with a suggested retail of $45,” says Gray. “While this might not seem like a large markup, I remind retailers that most of their profit will come from selling our accessories, like cartridges and vaping juices, which will need to be replaced often by e-cig smokers.”
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