Kids can be picky eaters, making moms more than willing to spend any amount of money to enhance their children’s eating experience. Moms, however, are happy to spend under $3 retail for the Sip-N-Spoon, a spoon with a built-in straw. And retailers selling to them are happy to accommodate, while still making a 300 percent markup on the fun and functional eating utensil. The Sip-N-Spoon is more than a dinnertime utensil; it’s an anytime utensil, used for eating and slurping cereal, soup, milkshakes and more. “The concept of the Sip-N-Spoon was born from watching my kids eat cereal,” says John Guardara, owner. “They always left the milk behind, and we wanted to fix that.”
Sip-N-Spoon for Kids, Adults and Overall Fun
While Guardara’s kids were the ones who sparked the idea, the Sip-N-Spoon has met the needs of multiple markets and different demographics. “Our product is sold in pharmacies and is being used in retirement homes,” notes Guardara. “The Sip-N-Spoon has come in handy for those with age related tremors.” In fact, 65 percent of people over 75 have age related tremors. Other opportunities Guardara has noticed include interest from bars and restaurants wanting to add a little something to their frozen drinks. “I’ve seen our brightly colored utensil added to spice up a Piña Colada,” he says.
Made of plastic, Guardara has made sure to complete FDA testing, and ensures the utensil is BPA (industrial chemical) free. Dishwasher safe, the Sip-N-Spoon can be easily cleaned to be available for every meal. While there are six colors available, including green, orange and blue, Guardara has found that the royal blue and hot pink are among the top selling choices. Retailers only need to purchase a minimum of 48 units, and have the option to mix and match any and all of the available colors.
Individually packaged, the Sip-N-Spoon makes a nice party favor, or showcases well in the available display box or clip strip. “The display box holds 24 units, while the clip strip holds one dozen,” notes Guardara. “Some retailers like to showcase the spoons right in the cereal aisle.” While the Sip-N-Spoon may meet the needs of multiple markets, it serves only one purpose: “Eat. Drink. Be Happy.”
For more information:
Sip N Spoon
114 Lincoln Ave First Floor
Hawthorne, NJ 07506